Rings: They Are Not Simply for Engagements Anymore
Watching men buy jewelry is certainly one of the more comically frightening things to see, especially when they start looking at rings. There is such a societal conditioning about buying rings for women that it must mean something!
Online, October 25, 2013 (Newswire.com) - Watching men buy jewelry is certainly one of the more comically frightening things to see, especially when they start looking at rings. There is such a societal conditioning about buying rings for women that it must mean something! Most men have been taught throughout the years that you don't buy rings for a woman, no matter what kind, unless you eventually plan on walking down an aisle to her. Because of this, there are precious few rings sold for holiday and gift-giving occasions, especially when compared to all the other styles of jewelry that are available. This is beginning to change, slowly. It is changing the way most things in a man's life change: with a woman telling him it's okay to do it.
"Fashion rings in general, and silver rings in particular, are showing a growth again after several years of tepid sales." A senior buyer at Van Scoy Diamonds went on the record as saying. "Even before the recession, the numbers on ring sales that were not engagement or wedding rings were pretty much flat and noticeably lower than other lines of jewelry. Lately, we have seen a change in that and, like most trends in this business, first is the women coming in to buy them for themselves, and now we are seeing more men buying fashion rings as gifts."
The confidence that men have in buying rings stems directly from seeing women opting to wear more rings as their jewelry statement of choice. Much like anything else that men buy as a gift, they feel comfortable buying something that they know their woman is going to like. No man wants to come home with the wrong gift, and when they see that gemstone rings, either those that feature a particular color that their significant other favors or rings that are designed around the woman's birthstone, they know that they are making a right choice.
"Some things never change," the buyer said, "and one of those is men will always be paranoid when it comes to buying gifts for women. Luckily, women are smart enough to let them know just what it is that they want."
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Van Scoy Diamonds
3825 High Point Road
Greensboro, NC - 27407
Tel: 336-855-0103
Email: info@vanscoydiamonds.com