The Custom Boxes to Start a Holistic Approach on Designing Boxes
Efficient and successful designs occur when the structural designers, brand owners and the graphic designers agree or understand all the dependencies between the tasks of designing the boxes and treat this process as a holistic approach even if it is the manufacturing of plain old cigarette boxes.
Naperville, IL, August 4, 2015 (Newswire.com) - Efficient and successful designs occur when the structural designers, brand owners and the graphic designers agree or understand all the dependencies between the tasks of designing the boxes and treat this process as a holistic approach even if it is the manufacturing of plain old cigarette boxes.
The structural and graphical designs are 2 independent work flows but they need info inputs from each other. This process can get complicated due to the fact that the design tasks are usually carried out by different departments within one company. There must be active communication between these departments so that the final design is completed in the most precise way with minimal needs of revision.
The CEO says “Brand owners are not only responsible for communicating the fragility, weight, shelf life of the cigarette boxes but they must communicate the manufacturers about the specific features they want to see in the boxes so that the final product created meets all the requirements and minimum revisions are required.”
The brand designer says “No part of the folding or making of the cigarette boxes must be performed in isolation. If the process is considered to be whole, then outstanding boxes can be created by minimizing any common pitfalls. Common issues include not being aware of how many colors can be used for supporting the logo or the artwork prior to the designing of the boxes. This problem can be avoided if all the departments are interconnected to exchange information. This is exactly why at The Custom Boxes, we are going to take the designing and manufacturing of cigarette boxes as a holistic approach and we are going to connect all the activities throughout the value chain.”