The Curvy Collective Starts an Honest Conversation on Curves
Columbia College Chicago student launches campaign to increase positive body images
Chicago, IL , November 23, 2015 (Newswire.com) - The Curvy Collective has launched a campaign that is designed for women nationwide to engage in a collective conversation for one week to build confidence and positive body messages.
The Curvy Collective initiatives enable curvy women nationwide to claim their curves and voices by sharing their unique stories. Through social media engagement we will build one collective voice and continue the conversation on building positive body images and social visibility for healthy conversations. Each day will be dedicated to focus on one of the four principles of the campaign: Principle 1: What We See, Principle 2: What We Say, Principle 3: What We Do, and Principle 4: What We Hear.
"Pop-culture has taught women in order to be desirable mean you have perfect measurements-busty, hippy, and an extensively small waist," "Or to be curvy, women must be unhealthy, unattractive, unwanted, undervalued, obese, and most importantly unhappy in their bodies," stated Serenity Martin, The Curvy Collective founder and Columbia College Chicago student. "We are here to claim our voices and our curves."
Serenity Martin, Founder of The Curvy Collective
“What We See”
Participants are asked to engage in the curvy conversation by answering #CurvyandConfidentBecause via Instagram – sharing and inspiring others to do the same.
“What We Say”
Participants are asked to engage in the national curvy conversation by saying encouraging affirmations on body positivity via Snapchat and Instagram using #MyCurvesMyVoice.
“What We Do”
Participants are asked to engage in the national curvy conversation during #CurvyHour
to increase awareness by sharing an activity that helps maintain a positive mind, body, and spirit alignment.
“What We Hear"
Participants are asked to engage in the national curvy conversation on the state of body shaming in the media and share their personal victories via Twitter and Periscope using #MyCurvyCode.
“Pop-culture has taught women in order to be desirable mean you have perfect measurements-busty, hippy, and an extensively small waist,” “Or to be curvy, women must be unhealthy, unattractive, unwanted, undervalued, obese, and most importantly unhappy in their bodies,” stated Serenity Martin, The Curvy Collective founder and Columbia College Chicago student. “We are here to claim our voices and our curves.”
The Curvy Collective woman embraces her entire body, her curves, mind, and spirit. She is on a constant journey of her embracing herself more each day and helping other women and young girls around her do the same. We are willing and ready to tell the world that she will live by her own set of beauty standards.
Join us in continuing the conversation and celebrating our curves at
Instagram: thecurvycollective
Twitter: thecurvyco
Snapchat: thecurvyco
Periscope: thecurvycollective
About The Curvy Collective
The Curvy Collective was created for women who have recognized negative societal standards on body and health and are determined to embrace a different philosophy. Serenity Martin created the campaign while competing for a Winternship for Havas Chicago.
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Contact:
Serenity Martin, Founder
The Curvy Collective
901-907-4425
