Moti Tal appointed Managing Director of GameGenetics
User acquisition specialist GameGenetics appoints Chief Technology Officer (CTO) Moti Tal to Managing Director and gets new investment to make research & development a top priority.
Berlin, Germany, May 13, 2015 (Newswire.com) - GameGenetics, leading specialist in user acquisition for free-to-play mobile and online games, announced today that Moti Tal has been appointed Managing Director, joining CEO Jeffry van Ede in this position. Tal has worked for GameGenetics as CTO since September 2014.
The appointment of Moti Tal as Managing Director is part of GameGenetics’ long-term strategy to make in-house technology development a top priority and, using the company’s technological edge, cement its position as leaders in data-driven user acquisition.
To accomplish this, GameGenetics received a fresh seven-digit investment by Target Partners, High-Tech Gründerfonds and a private investor to massively enlarge its R&D department.
In his function as CTO at GameGenetics, Moti Tal is responsible for the R&D and Product teams. “I am grateful for the team’s trust in me, and I’m looking forward to making the development of state-of-the-art technology central to the company’s strategy”, Moti Tal comments.
“We noticed that as a result of the digitalization of the advertising space, the advertisers themselves have lost a considerable amount of insight in connecting to their target audience”, Tal explains. “With our proprietary technology we are able to put them in control again. Our solution will provide advertisers with a transparent and in-depth view into the customer acquisition funnel. This enables them not only to acquire new customers with programmatic tools, but also to keep and grow their existing customer base - hence optimizing the life time value. Such integrated management solution across all media channels is not available in the market today. But with our talented and rapidly growing team and the new investment, we will be able to provide this game-changing technology very soon.”
Before joining GameGenetics Moti Tal was CTO & VP R&D at leading mobile SSP Inneractive (Israel) and worked as developer and R&D Manager for multiple tech companies in Israel and the UK. He has over 15 years of experience in product development which included mobile ad exchange platforms, big data solutions, varied of mobile SDK development, real time bidding, video and rich media advertising.
“Advanced technology and a first-class service are key to GameGenetics’ corporate philosophy, and with the appointment of Moti Tal as the company’s second Managing Director, we’ve created the ideal conditions to bring these two facets of our business even closer”, Jeffry van Ede, CEO of GameGenetics, explained. “The new investment, together with the funding from the European Union we received earlier this year, shows us that we are on the verge of writing a new chapter in user acquisition for mobile and online games.”
GameGenetics GmbH, founded in 2009 in Berlin, is a leading specialist in user acquisition for free mobile and online games. The company enables game developers to market games more effectively, win relevant players and to speed up their global growth and gives international publishers access to a first-rate game portfolio. GameGenetics brings into focus sophisticated technology (RTA, Programmatic, Life Time Optimization, etc.), to offer each game developer an innovative and tailor-fit user acquisition service. GameGenetics works closely with leading publishers such as Electronic Arts, Kabam and Ubisoft. It currently has a portfolio of 1,000 high quality mobile and online games developed by 350 game developers/publishers available in 185 countries and in over 30 languages. To reach out to relevant target groups, GameGenetics has created an international distribution network comprised of more than 3,000 channel partners such as Dell and Lenovo, hundreds of gaming websites and advertising networks as Facebook, Yahoo! and Google.
In Germany, GameGenetics established media cooperations with key players like Bild.de and Web.de.
Through partner integrations and game advertisements, GameGenetics generates more than 100 billion worldwide ad impressions per month, leading to millions of game registrations.
The international GameGenetics team includes experts from 25 nations and is headed by company CEO Jeffry van Ede.
For more information, please visit www.gamegenetics.com (corporate website).
About Target Partners
With €300 million under management, Target Partners is one of the leading early-stage venture capital firms in Germany. Target Partners invests in new startup and early-stage companies, and supports them with venture capital during their build-out and expansion phases. With many years of experience as managers, entrepreneurs and venture capitalists, the team at Target Partners supports entrepreneurs in developing and marketing products and services, building organizations, raising money and taking companies public in Europe and the United States.
About High-Tech Gruenderfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing.