Golden Collar Awards Creator and Pet-Friendly Companies to Create Life Saving Programs

Alan Siskind, creator of the Golden Collar Awards, and Golden Collar Entertainment LLC, launches Profiting From Pets, a cause marketing company that will work with national pet-friendly retailers and consumer companies to support NO KILL dog shelters

Golden Collar Entertainment LLC announced today the launch of Profiting From Pets, a life-saving cause marketing company. It will work closely with national pet-friendly department stores, retailers and grocery store chains, hotel groups, airlines, as well as car manufacturers and dealers to develop revenue generating brand loyalty and sales programs including media-friendly and televised events. A portion of those proceeds will be used to save the lives of homeless animals.

According to Golden Collar CEO Alan Siskind “An estimated 1 million dogs will be euthanized in 2015. Who better to help save their lives than the pet-friendly companies who are deriving more of their revenues and profits than ever before from their dog-owning customers and 56 million dog owning households? Especially since 62 percent of U.S. consumers appreciate and want to support companies that donate to social causes. By working with Profiting For Pets, we’ll be able to help these companies develop profitable marketing and sales programs that will have a positive affect on their dog owning customers while saving the lives of thousands of homeless pets in NO KILL shelters.”

As a leading expert in the humanization of dogs and the affect this growing trend has on the American consumer, Mr. Siskind has been retained by Walt Disney Studios for many years to help them market their dog themed films and products to America’s dog owning families. The worldwide success of the Golden Collar Awards, which Mr. Siskind created and produced, and has become known around the world as ‘the Oscars® for dogs’, is further testament to his unique abilities to create and implement multi-platform promotional programs that powerfully and profitably connect with dog owners and consumers.

Companies wanting to give back and do their part to save the lives of homeless animals should contact Profiting From Pets today.


CONTACT: Samantha King, Golden Collar Entertainment, samantha at GoldenCollarEntertainment dot com


Categories: Advertising, Animal Rights, Business

Tags: Alan Siskind, Golden Collar Awards, Golden Collar Entertainment, No Kill Shelters, Profiting From Pets, retailers