BlueCava, Harte Hanks Collaborate to Offer Innovative Cross-Device Advertising Products to Brands
Partnership Provides Brands with Unparalleled View of Consumers' Cross-Screen Path-to-Conversion
Irvine, CA, October 29, 2015 (Newswire.com) - BlueCava, the leader in cross-screen marketing technology, today announced that it has teamed up with Harte Hanks, a leader in developing customer relationships, experiences and defining interaction-led marketing, to build products that will forge deeper connections between brands and audiences. Through the partnership, Harte Hanks will offer marketing performance insights across desktops, laptops, smartphones and tablets to its clients.
“Harte Hanks, with its deep expertise in brand-centric product technologies and services and focus on innovation, offers a comprehensive platform that closely aligns with our core values,” said Bill Varga, Chief Revenue Officer of BlueCava. “Our partnership will provide brands with ease of delivering rich branding opportunities across their consumers’ known and discovered devices.”
The two companies will collaborate to provide a real-time view of consumers’ behavior across multiple devices through Harte Hanks recently launched Total Customer Discovery solution. Total Customer Discovery was created for brands to expand, target and retarget customers more accurately and connectedly. BlueCava and Harte Hanks will not only be able to see anonymized users’ current device habits, but discover any new devices in their household as well. This will expand Harte Hanks’ understanding of the true value of their brands’ mobile and tablet campaigns, and help create smarter customer interactions across multiple screens.
“Our partnership with BlueCava will be integral to the success of Total Customer Discovery,” said Karen Puckett, CEO, Harte Hanks. “Together we will now be able to provide our customers a holistic, 360 degree profile of customers, merging data from online and offline channels and across devices to deliver smarter customer interactions.”
BlueCava’s cross-screen audience association platform enables brands, agencies, along with technology and data partner providers to target and engage coordinated brand stories across their audiences’ various devices. The company’s Audience Association Platform creates custom graphs for its partners and customers that drives efficiency in buys and dramatically increases campaign conversion ROI.
BlueCava holds a firm commitment to protecting consumer privacy, transparency, security and giving consumers the tools they need to take control of how their data is used online. In support of this core commitment, we participate in highly regarded associations to develop and uphold rigorous, industry-wide consumer privacy standards, including the NAI, DAA, IAB, W3C and DMA. To learn more about its services and offerings, please visit http://www.bluecava.com.
About Harte Hanks
Harte Hanks partners with clients to deliver relevant, connected and quality customer interactions. Our approach starts with discovery and learning, which leads to customer journey mapping, creative and content development, analytics and data management, and ends with execution and support in a variety of digital and traditional channels. We do something powerful: we produce engaging and memorable customer interactions to drive business results for our clients, which is why Harte Hanks is famous for developing better customer relationships, experiences and defining interaction-led marketing. For more information, visit the Harte Hanks website at www.hartehanks.com, call (800) 456-9748, email firstname.lastname@example.org or follow us on Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks.
Categories: Information Technology