Humans are visual creatures. In fact, 90% of information transmitted to the brain is visual. There's no denying it — images are what we notice first. Leslie Carr of Scyphus has written on how Branded Paper Cups are one of the most minimally visible yet present visual tools of advertising, As Ogilvy said — "a good advertisement is one which sells the product without drawing attention to itself.
Read Press ReleaseDespite the fact that many of these cups are marketed as "disposable" and "recyclable," very few are actually being recycled. Instead, they're ending up as an ever-growing mountain of trash, who should be responsible for this breach of trust? Consumers? Manufacturers? Small boutique coffee shops or the giants of coffee chains?
Read Press ReleasePaper Cups are made from paper, most high-quality paper comes from wood, and wood comes from trees, so paper cups lead to deforestation. How is that good for us? Who takes the responsibility? Are environment-friendly, green paper cups possible? Here is what Scyphus, UK writes in response to these questions.
Read Press ReleaseIf you are looking forward to change the look of your home, then there is a great way to do so. There are engineered hardwood floors that have a sophisticated look and adds to the overall value of the home.
Read Press ReleasePaper, Plastics, Rubber, Wood and Textile Manufacturing Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global paper, plastics, rubber, wood and textile manufacturing sector.
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