Zeno Group Wins Aruba Tourism Authority in Competitive Review

Aruba Tourism Authority, a Dutch Caribbean island with one of the highest repeat visitor’s rate of all Caribbean islands, known for its dry, sunny weather and constant trade winds that sits outside of the hurricane belt has named Zeno Group agency of record for the North American market following a review managed by agency search consultancy, AAR Partners led by Lisa Colantuono, President.

The review began late summer 2018 and was narrowed from an extensive field of contenders to a final group of four agencies.

"Today’s consumers are looking for consistently compelling and relevant content about authentic destination experience to make their search for travel guidance easier and less risky," said Ronella Tjin Asjoe-Croes, CEO, Aruba Tourism Authority. "We were looking for a fully integrated 'tradigital' public relations agency to elevate engaging experiences to drive consistent high-value visitor arrivals on 'One Happy Island.'"

"We connected with the Zeno team, who not only brought us strategic and original ideas on how to tell our story through traditional and digital channels, but also the process and operational discipline to bring those ideas to life."

Zeno is tasked with creating and communicating the definition for the destination, as well as positioning and re-positioning in order to continue driving preference for visiting and enhanced spending opportunities.

"Aruba is a future-forward brand, acutely aware that consumers value having experiences that last a lifetime," said Tracey Thiele, EVP, Director Content and Brand Strategy. "We are excited to bring our analytical, strategic, creative and PR capabilities together to communicate the Aruba brand in a highly engaging way that consumers will (continue to) embrace."

About AAR Partners:

AAR Partners is a national agency search consultancy matching marketers with communications agencies in all disciplines since 1980. For more information visit us at www.aarpartners.com

About Aruba Tourism Authority:

As the most revisited destinations in the Caribbean, Aruba -- One happy island -- is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease; and where a diverse history parallels a bright future. Located outside of the hurricane belt, the island is just a two-and-a-half hour flight from Miami and a four-hour flight from New York City and also boasts year-round cooling trade winds and average 82-degree temperature. Aruba offers beach lovers, adrenaline junkies, relaxation seekers and everyone in between a slice of paradise, including breathtaking beaches, a booming culinary scene, world-famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championships golf, and exclusive shopping. With all-inclusive options, boutique properties in charming Eagle Beach, high-rise branded resorts in Palm Beach or cosmopolitan city hotels in Oranjestad, the island of contradictions provides the perfect getaway for first-time guests and loyal visitors. www.aruba.com.

About Zeno Group:

Zeno Group is a global, integrated communications agency, born from PR. The award-winning agency is committed to work that delivers true business value for clients across consumer, corporate, health and technology industries. Zeno was named 2017 Midsize Agency of the Year and Global Consumer Agency of the Year by The Holmes Report. Zeno also received high commendation as 2018 PRWeek US Midsize Agency of the Year and 2017 International Agency of the Year. Additionally, Zeno was named Best Place to Work by PRWeek in 2016 and 2017. The agency was recognized at the Cannes International Festival of Creativity in 2018, winning a Bronze PR Cannes Lion, and in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion.

Zeno is a DJE Holdings Company. For more information, visit us at www.ZenoGroup.com.

Source: AAR Partners


Categories: Marketing

Tags: agency partner, agency review, agency selection

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