X2CRM Releases V6.6 Open Source CRM, Opens New Office, New Board Member and Investment

X2Engine Inc, a global provider of open source Customer Relationship Management (CRM) software, marketing and cloud services, announces the release of X2CRM version 6.6 of its enterprise CRM software, a new board member David Buchanan and new round of company investment.

“I’m very impressed with X2CRM’s broad range of functionality and integrated workflow package. X2Engine delivers CRM, marketing automation, and service modules eliminating the need to purchase multiple products from other providers. The platform also delivers unparalleled customization and configurability.” - David Buchanan, Chairman, X2CRM.

X2Engine also opened up a new engineering and support office in downtown Santa Cruz, California on 766 Cedar Street. Whenever customers are visiting the bay area, please feel free to visit us at our new office location.

X2CRM Version 6.6Update Highlights:

Marketing Campaign Management

New in this release is the ability to schedule email campaigns based on predetermined times. This allows marketers to set up and schedule emails to be sent days ahead of time, saving time and also ensuring emails are sent out at the most optimal times, 4:00AM for example.

Additionally, there is new support for open email rates, click rate, and unsubscribe rate metrics for tracking campaign performance. New marketing reports include the location and time when marketing emails are opened.  Lastly weblead form landing pages’ thank you text can now be customized in the weblead form designer.

X2Workflow Check-in Location Marketing Automation

X2Workflow is a CRM Automation Designer which allows CRM Admins to track website visitors, capture web leads and create automated actions based on customer behaviors. X2Workflow is a clever and incredibly customizable business tool that places the power of X2CRM marketing, sales and service processes in the hands of customers, allowing them to fine tune their business and harness the abilities of the X2Engine platform.

New in this release is a "Location Logged" X2Workflow Action. This new location workflow action allows users to stay updated with a Notification, Email, SMS, or Activity Feed post that displays when a location is logged in X2CRM triggering a new workflow action.

X2CRM Mobile Android and iOS Apps

X2CRM 6.6 introduces a number of new mobile application enhancements. X2CRM is fast becoming a primary tool for mobile users by allowing the full contact action history to be seen on mobile devices. New in version 6.6 is the ability to create audio notes, make video recording and the ability to attach the user's location, or Check-in to account posts. Additionally new barcode support allows for quick product information lookups based on barcodes.

Email Mail Server Connectors

With version 6.6, X2CRM includes full support for most all email servers to send out email correspondence and email campaigns. In addition to email open tracking, X2CRM also captures the location of the user when emails are open. This intelligence can then be used in X2Workflow to create marketing automation actions. X2CRM includes email server connectors for: Gmail, Outlook, Office365, Exchange, Yahoo, Amazon SES, SendGrid, Mandrill, Postfix, SendGrid, Rackspace and Dovecot and many other mail servers.

About X2CRM

X2CRM | X2Engine, Inc. of Santa Cruz, California, is a global provider of open source Customer Relationship Management (CRM) software, Marketing Automation and Cloud Services. X2Engine was founded in 2011 with the mission to create an enterprise CRM platform with built in workflow and process automation designers. Translated into over fifteen languages, X2CRM today is one of the fastest growing open source CRM applications worldwide with over 35,000 deployments. Visit https://www.x2crm.com to learn more.

Source: X2 Engine


Categories: Customer Relationship Management, Customer Relationship Management (CRM), Saas (Software as Service)

Tags: CRM, Enterprise CRM, Marketing Automation, Open source CRM, Open-Source

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Open Source Customer Relationship Management CRM and Marketing Automation Software.

John Roberts Roberts
CEO/Founder, X2CRM | X2Engine Inc.
X2CRM | X2Engine Inc.
766 Cedar Street (122)
Santa Cruz, CA 95066
United States