Worldwide Vision Seeks to Improve In-Store Marketing Efforts

Online, June 27, 2012 (Newswire.com) - Marketing is becoming increasingly caught up in digital technology. Anyone who uses the Internet with regularity will surely attest to the fact that online advertisements are prominent, whether they appear in e-mails, on social networks, or even on search engines. As marketing continues to emphasize Internet technology, however, the role of in-store and in-person marketing has hardly diminished-something a new report makes clear. The report finds that many purchasing decisions are made not while the consumer is sitting in front of a computer, but while the consumer is in a store shopping. This trend in "impulse" buying suggests that face-to-face marketing still plays an important role in commerce-a finding that has won the attention, and the affirmation, of face-to-face marketing company Worldwide Vision.

The report finds that many consumers end up deciding to spend money while in a store shopping, often because they are seduced by in-store promotion-the way an item is packaged or displayed. In fact, the report finds that a remarkable 76% of all purchasing decisions are based on the attractiveness and appeal of a product's packaging.

The implication of this is that the in-store shopping experience is still very important in influencing consumer behavior, even in this Digital Age. Companies like Worldwide Vision focus on this element of marketing, sending representatives into retail stores to present new products to customers, and to answer any questions those customers may have. This face-to-face marketing approach is based on establishing connections with clients, and ultimately enhancing their in-store shopping experience even as the representatives also cultivate brand awareness.

Worldwide Vision has issued a press statement with regard to the new report. Says the Worldwide Vision statement, "These statistics are simply staggering."

The Worldwide Vision statement continues from there. "The decision to unveil our tablet program as a way to help illustrate the benefits of DIRECTV will undoubtedly provide a more appealing presentation for the customer" the statement says, highlighting the company's own face-to-face brand enhancement efforts on behalf of DIRECTV. "This article really just cements what we already believed to be fact-that face-to-face marketing is effective in generating customers and heightening brand awareness."

The report suggests that this in-store marketing approach has many benefits for companies seeking to reach more consumers. In fact, the article suggests that a good in-store presentation is difficult to resist, unless the customer has come to the store with a shopping list and a keen desire to stick to it.

Worldwide Vision, meanwhile, represents tier-1 brands from across the country.

ABOUT:

Worldwide Vision is a marketing firm that that offers standard-setting in-store and face-to-face promotional on behalf of its' clients' products and services. The company was founded in 2007 in Raleigh, North Carolina, and initially worked primarily for local businesses and entertainers; now, the company has expanded to include several regional offices throughout he country, as well as a tier-1 client list that includes nationally recognized electronics, entertainment, and home improvement brands.