WordWatch Automates PPC and BID Management for Small Businesses

Online, March 22, 2011 (Newswire.com) - WordWatch (www.WordWatch.com) announced today the beta launch of its automated AdWords bid management web app. WordWatch is specially geared to give small businesses the technology boost they need to compete and win against the corporate budgets and agency-managed campaigns that have driven up the cost of PPC advertising in recent years.

While small businesses are the largest customer base and source of revenue for PPC ad platforms, many are seeing their AdWords campaigns buried under heightened competition from brands armed with agency support, expensive automation software and high budgets. WordWatch's bidding engine is powered with proprietary algorithms that automatically find the best bid prices, positions, click-throughs and conversions 24/7, enabling small businesses to compete, regardless of budget. WordWatch is intuitive to use and monitors, analyzes and adjusts bids automatically to ensure campaigns are on track and meeting objectives. Users can set, forget and get back to running a business with confidence that their PPC campaigns are performing as best as possible.

WordWatch is free to try and affordable to use with subscriptions starting at $25 per month, enabling bid automation for up to hundreds of thousands of keywords. Targeted to advertisers with monthly budgets as low as $500, WordWatch is dedicated to serving the particular needs of small businesses.

"As serial entrepreneurs, we've run a lot of small-budget campaigns ourselves and know the challenges small companies face in competing. That's why we're happy to announce the public launch of WordWatch and bring this tool to small businesses," notes Todd Wilkinson, ceo of WordWatch.

WordWatch has been quick to impress users like Niels Pijck, founder of SoundXplosion, who commented, "We have hundreds of products and thousands of keywords. Within a couple of months, WordWatch was able to double our number of conversions and bring down our CPA by 40%. WordWatch automatically modifies our bids even when market conditions change so the long hours we used to spend on bid management are being refocused on our business."

WordWatch will roll out additional subscription pricing for businesses and agencies as part of the beta launch and will expand to include support for Facebook and other PPC advertising platforms in addition to AdWords throughout 2011.

For more information, please visit WordWatch.com.