Woops! Turns All Its Macarons Pink for Breast Cancer Awareness
Woops! will donate to the National Breast Cancer Foundation to help in its fight against breast cancer.
NEW YORK, October 4, 2017 (Newswire.com) - Woops!, the leading U.S. macaron franchise, announced today that they will be transforming all of their macarons pink for the weekend of Oct. 13 to Oct. 15 in support of Breast Cancer Awareness Month. For each macaron box purchased, Woops! will donate $1 to the National Breast Cancer Foundation to help in its fight against breast cancer. These exclusive pink macarons, in twenty different flavors, will be available at all 35-plus Woops! locations nationwide.
“This disease is one that has hit close to home,” says Woops! Co-founder Tal Avivi, “and we wanted to do something creative, unique, and, most importantly, eye-catching. At Woops! we know the importance of color and what it represents for people. In the case of Breast Cancer Awareness Month, pink represents nurturing, love and, for a lot of people, hope.”
CEO of Woops! Gil Kiryati developed an idea to change all macarons shells pink for breast cancer awareness. Gil's initial response to Breast Cancer Awareness, was how can we make an impact?
About Woops!
Woops! is a vibrant and innovative cafe and kiosk franchise that believes desserts are special. They debuted in 2012 with the mission of spreading the delight of French macarons through a boutique macaron pop-up shop at the Holiday Shops at Bryant Park in the heart of New York City. Their products were immediately and joyfully received, and thus began their journey towards sharing delicious treats in a variety of locations. They offer a wide array of box options that are the perfect gift to make any occasion special. For franchise opportunity, please contact franchise@bywoops.com.
About National Breast Cancer Foundation, Inc. ®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education, and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest four-star rating for 12 years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education, and research programs. For more information, please visit www.nbcf.org.
Source: Woops
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