Wonderchef Sets Its Sight on Rs. 500 Crore Sales Milestone by 2020!
mumbai, maharashtra, November 24, 2015 (Newswire.com) - ~The company achieves 300% growth in 1 year~
~The brand is gearing up to add 4 exclusive retail outlets across metros, adding an edge to its Omni-Channelstrategy~
Having achieved a milestone of Rs. 150 crore revenue mark in the first five years, Wonderchef, India’s fastest growing premium kitchen appliances and cookware company has now set a target of Rs. 500 crore in the next 4 to 5 years.
Adding a fifthdimension to its Omni-Channel retailing which was so far focused onRetail (sales contribution for which is 30%), Direct Marketing (sales contribution for which is 25%), Online (sales contribution for which was 25%) and TV (sales contribution for which is 20%),the innovative kitchen appliances and cookware company now plans to open four exclusive brick and mortar outlets of 1,000 square feet each in the key metro cities of the country.
In addition to its existing segment of cookware and electrical appliances, Wonderchef also plans to foray into bakeware and is set to introduce a unique range of bottles and flasks. As per Ravi Saxena, Promoter and Managing Director, Wonderchef,“We have created the awareness of healthy eating in our customers. Baking is the next level of sophistication that customers wish to try. Wonderchef is creating a complete range of products to support this trend.”
Organized cookware market in India is estimated at Rs. 4,000 crore while electrical appliances in kitchen are estimated to hold a market size of Rs. 10,000 crore. Wonderchef aims at being among top 5 players in this market.
Meanwhile, adding a festive fervor to the Diwali delicacies prepared in the Indian households, it launched seven products including four cookware and three appliance sets to light up the celebratory mood.This has been backed by a massive brand buildingexercise and sales push by adding key professionals in the team. This upsurge has indeed expanded the company to grow 3 times stronger.
Elaborating the new product portfolio launched, Ravi Saxenasays, “We have launchedthe new premium cookware range between Rs. 2,000 – Rs. 3,000 and the appliance range between Rs. 2,000 – Rs. 5,000. The range is a perfect blend of innovation, style and elegance which will definitely catch the eye of the consumers this season.”
The brand has changed the way consumers look at their cookware. “No one thought cookware could be beautiful”, saysRavi Saxena. “Wonderchef brought colour, designs and shapes in cookware that were never seen before. They perfectly complement the classy modular kitchen that customers are investing in”.
The company believes that consumers are now striving for unique and stylish cookware products that suit their lifestyle and personality and want something eye-catching to cook and serve food in.
Ravi Saxena further adds, “We are leveraging our Omni-Channel network along with our innovative products to achieve an increasing turnover year on year. This is our real strength which keeps our inventories rolling, and gives us confidence to try out innovations at a breathtaking speed.”
In the cookware range, launched on Diwali eve, Wonderchef’s products include the Blueberry Set which comes in a stunning metallic color with soft touch handles bringing in the freshness of blueberries to the dining table. Mystique Set is a stylish and glamorous cookware set in red and black, designed for Wonderchef by Supermodel UjjwalaRaut.Oxford Set on the other hand is one trendy looking cookware productwith some stunning bright colors that bring lifeto the kitchen. Tangerine Set is made of designer pans with healthy and eco-friendly ceramic coating which is flake and scratch resistant.
In the appliances segment, Wonderchef’s new launchin the Regalia Range boasts of three wonderful products, Regalia Coffee Maker for those who love the taste of freshly brewed coffee, Regalia Toaster for crispy toasted bread lovers and Regalia Kettle for those who enjoy sipping piping hot tea. They come in two regale colors.
About Wonderchef:
Wonderchef is India’s fastest growing kitchen appliances and cookware company established by Ravi Saxena and Chef Sanjeev Kapoor. All products are focused on healthy cooking, and are guaranteed for years of performance by Wonderchef. All products are world-class and are developed across Italy, Korea, UK, Germany, China,Canada and USA. They are sold to Indian customers across 2000 towns and cities through Retail, Television Marketing, Internet, and via a dynamic channel of over 35000 self-employed, motivated & trained women. Today Wonderchef stands for top quality, reliability & service as a benchmark in India. Capvent, a Zurich based PE fund invested recently in Wonderchef.