Winn Technology and Manticore Technology Announce Strategic Partnership Establishing Lead Nurturing Solution

Online, April 14, 2011 (Newswire.com) - The partnership between Winn and Manticore will bring the combined expertise of both firms in the lead nurturing space to the marketplace. Leveraging Manticore's market-leading capabilities that enable marketers to develop automated, multi-touch marketing programs to continuously engage leads, nurture them through the pipeline, and ensure a constant flow of qualified leads, helps organizations execute critical lead nurturing programs. Combining the live relationship development from Winn provides for more in-depth prospect qualification, allows key business intelligence to be gathered, and eliminates the challenge of opt-in email accessibility. Integration between electronic and live touches optimizes a firm's visibility to the prospect base.

"Improving marketing performance is not just about implementing the right technology, it's also about creating a strategic process to involve people in the process of lead nurturing and qualification," said Jonathan Halligan, Vice President of Sales for Manticore Technology. "Winn Technology gives marketers the ability to integrate human touch points into lead nurturing programs which is critical for successful multi-channel marketing."

With organizations demanding more accountability from marketing departments and stronger demonstration of Return on Marketing Investment (ROMI,) marketing automation solutions have become increasingly popular to nurture non-sales-ready leads. According to the Aberdeen report, B2B TeleServices: The 2009 Buyer's Guide, "Implementing a lead nurturing practice can yield a 50+% increase in sales-ready leads, making a large impact in a company's revenue and growth goals."

Nurturing becomes a long-term investment that creates a more stable and predictable pipeline, leveraging investments in event marketing, telemarketing, e-mail marketing, search engine optimization, and direct mail by integrating direct marketing initiatives. Nurturing also leverages the cross-pollination of demand generation activities: event registrations, lead generation, contact discovery, referral generation, and account intelligence.

"The relationship between Winn Technology Group and Manticore brings together the two most important components of an effective lead nurturing strategy - the integration of marketing automation and call-centric nurturing (the live touch)," explained Geoff Swallow, President and CEO of Winn Technology Group.

"The market can now access an extremely cost-effective, integrated solution that brings a leading marketing automation solution from Manticore and Winn's highly-respected relationship development together to drive a strong return on investment."