Winmo Announces Acquisition of Redbooks

Acquisition enriches Winmo's sales intelligence dataset and secures its position as the most widely used and highly rated B2B sales intelligence provider for the advertising industry.

Winmo Acquires Redbooks

​Winmo, a product of List Partners, announced today that it has acquired Redbooks, a move that solidifies the company’s standing as the market-leading B2B sales intelligence provider to the advertising industry. The acquisition delivers on the company’s mission to provide the most comprehensive and forward-looking sales data, empowering sales professionals to reach exactly the right prospects, at precisely the right time.

Coming on the heels of another expansion earlier this week, through which Winmo acquired agency new business solution Access Confidential, the move continues the company’s upward trajectory under the leadership of CEO Dave Currie.

“We’re excited to combine our world-class B2B sales intelligence platform, Winmo, with Redbooks’ industry renowned data and buying signals insights to provide our agency, media, adtech and sponsorship customers with the mission-critical sales leads and support they need to thrive,” said Dave Currie, CEO of List Partners | Winmo.

Winmo and Redbooks will move forward as one company serving the same mission: to accelerate sales for their customers by delivering the highest quality data and actionable sales intelligence on national advertisers, their agencies and adtech partners.

Historically, as two competing companies, Winmo and Redbooks have maintained offerings that, while overlapping in some areas, have focused on different aspects of sales acceleration. Now, the combination of those different focuses will provide customers a holistic, best-in-class solution.

“While Winmo has strategically been focused on building a highly predictive sales platform that has brand-centric contacts, display taxonomy and fluid CRM integrations with Salesforce, Redbooks has focused on broadening their dataset of tracked companies and contacts to include deeper roles and global data. Combining these different focuses will strengthen and scale the sales intelligence we deliver daily and bring tremendous value to our customers moving forward,” said Dave Currie.

Redbooks users will continue to be fully supported by an even larger U.S.-based research group and customer success team. Customers will also have the option to experience Winmo as key features and data are migrated from Redbooks to the Winmo platform.

For a trial of Winmo or additional details of the acquisition, visit Winmo.com/Redbooks.

For questions, contact:

Jennifer Groese
VP Marketing, List Partners LLC.
​jenniferg@thelistinc.com

About Winmo

Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess-work out of prospecting, we guide those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the right time. While providing the most accurate contact and brand-agency relationship data available in the media and advertising industry, Winmo also predicts sales opportunities on the horizon – tracking subtle industry shifts that in return provide clients with forecasted new business leads months before they happen. With access to verified sales intelligence, intuitive features and forecasted opportunities, Winmo users don't chase new business leads, they get out in front of them. To learn more about Winmo, visit Winmo.com.

About Redbooks

For almost 100 years, Redbooks has been providing competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. As the industry’s source for uncovering key advertiser and agency relationships Redbooks monitors nearly 9,000 worldwide agency parent companies, over 4,400 U.S. publicly traded companies, the top 2,000 global companies and the largest U.S. private companies.

Source: Winmo


Categories: Advertising

Tags: advertising, B2B, corporate acquisition, marketing, sales technology


About List Partners LLC

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List Partners is globally recognized as the ad industry's business development leader. Through its SaaS platform Winmo and outsourced business development arm Catapult New Business, the company empowers thousands of clients to sell more effectively.

Jennifer Groese
VP Marketing, List Partners LLC
List Partners LLC
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