Will Competitive Bidding Affect Your Bottom Line?

Online, January 3, 2011 (Newswire.com) - The real question is, will you let it?
Any DME provider looking for growth will have to say no. But how can DME providers who did not win the first round of competitive bidding continue working on growing their patient portfolios, if they now have to exclude any potential consumers residing in the twenty three hundred or so zip codes in this first round of competitive bidding?

There is legitimacy in the concern being presented by DME providers, specially those with smaller operations and marketing budgets. The five percent reduction in the national marketplace will most certainly affect marketing expenditures and decrease profits for many. The question is by how much? and the answer is dependent on the strategy each DME provider decides to take to grow their patient base before the second round in 2013.

The fact is that there are solutions in place to help DME providers looking for growth. Prizm Media Inc., a lead generation company that specializes in home medical equipment and durable medical supply leads, has been providing DME's with leads that exclude the zip codes in the first round of competitive bidding. Even though the leads are derived from cooperative television advertising and compliant phone verified processes; which tends to be perceived as costly, their pricing remains competitive with online lead generation costs.

Zeeshan Hayat, CEO of Prizm Media admits "there have been challenges in balancing the marketing costs and maintaining response ratios in all media channels, especially television which is most affected during the holiday season. Our team has worked diligently in the last quarter of 2010 to make it possible for our clients to continue receiving high quality television and phone verified leads that exclude the first round competitive bidding zip codes, without affecting their marketing budgets."

With options to exclude the zip codes in the competitive bidding list, and prices remaining virtually the same; DME and HME providers have the opportunity to expand their customer base beyond what they may have though possible in 2011. "Diabetic supply, CPAP, mobility, neuropathy, arthritis, medical alert, as well as
senior living leads, in our television, web and phone verified programs are expected to increase in volume and demand by over 100% in 2011." says Caitlin Gillespie, Marketing Analyst and Accounts manager for Prizm Media Inc..

About Prizm Media Inc.
Prizm Media Inc. is a full service lead generation and media company that specializes in durable medical equipment, pharmaceutical and education industries in the US, Canada and the UK. Founded in 2001, Prizm Media Inc. has grown to be a leader in traditional and online lead generation for the home care industry. With offices in Vancouver British Columbia, Canada. Prizm Media Inc. supplies over 50,000 leads monthly for the home care vertical. For more information, visit http://www.prizmmedia.com or contact Prizm Media Inc. at 408-457-0096.