Wicked Quick Clothing Signs Agreement with Carroll Shelby Licensing to Feature Shelby Cobra and Other Iconic Shelby American Muscle Cars

Online, August 3, 2010 (Newswire.com) - Portland, OR - Lifestyle apparel brand Wicked Quick is proud to announce today its new agreement with Carroll Shelby Licensing, enabling them to feature iconic Shelby emblems on a select run of Wicked Quick garments and headwear. Shelby marques and badges from the pivotal 60's and 70's muscle car era, including the Shelby Cobra, Ford Shelby G.T.500 and Shelby G.T.350, will be highlighted on short and long sleeve tees, hoodies and thermals. The product will be available during the 2010 Holiday season at select specialty and department stores nationwide.

"Carroll Shelby is such an American legend," said Wicked Quick CEO and founder Tarran Pitschka. "He's literally lived in the fast lane his whole life, from being a WWII pilot, to a top race car driver, to his decades of innovation in taking vehicle performance to new heights - always with a gorgeous woman on his arm. His irreverence, initiative and independent spirit fit perfectly with our brand beliefs, and we're glad to bring a modern, premium story to such a respected auto name, as well as expose Shelby to a new audience."

"The popularity of the Shelby brand is timeless," added Tracey Smith, vice president of Carroll Shelby Licensing. "In the 1960s, icons like Steve McQueen sought out the charismatic Texan while today he is revered by celebrities like Garth Brooks and Jordin Sparks. This licensing agreement will allow us to work with a new generation of enthusiasts, who crave classic clothes with a cool, modern twist."

Wicked Quick, established in 2003 in Portland, Oregon, was created around the core concept "Built for Speed." Motor-centric and American-made, the lifestyle apparel brand offers high quality tops for men and women with styles ranging from sophisticated graphic toughness channeling speed, rebellion and attitude, to a rainbow collection of hand-sewn basics that are currently the top selling shirts in Nordstrom Rail. The Wicked Quick/Shelby designs will infuse new energy into Shelby's classic American image, using detailed laser graphics, custom treatments and unusual construction techniques.

Carroll Shelby dominated sports car racing in the US in the mid-1950's, and was twice named Sports Illustrated "Driver of the Year." In 1959, he shocked the world when he won the previously European-dominated 24 Hours of Le Mans race. Shelby is still the only man to win Le Mans as a driver, team owner and manufacturer. He retired from racing in 1960 and founded Shelby American in 1962, where he created the legendary Shelby Cobra sports car and was tapped to help Ford push the Mustang to the top of the performance market with the Shelby G.T.350 and the Shelby G.T.500, as well as the powerful G.T.500KR. The company also developed key vehicles for Chrysler including the Dodge Viper, produced a myriad of high performance parts and fielded a successful racing team that would go on to boast victories at Le Mans and America's first World Manufacturer's Championship. Carroll Shelby Licensing, Inc. was founded in 1988, and is the exclusive holder of key trademarks and vehicle design rights, as well as Shelby-branded apparel, accessories and collectibles. Ever vigorous, Carroll Shelby continues to have an active voice in his various companies and is involved with every Shelby vehicle that bears his name.

For more information, please visit: www.wickedquick.com

About Wicked Quick
A premium lifestyle apparel brand with deep roots in the racing world and tailored around the "Built For Speed" concept, Wicked Quick combines sophisticated graphics, washes and treatments that convey speed, rebellion and attitude. Dedicated to making clothing that feels and fits as good as it looks, Wicked Quick embodies the independent spirit with quality, American-made goods. They are currently available in top specialty lifestyle accounts including Nordstrom, Metropark, Harley-Davidson dealerships and the Hard Rock Hotel & Casino in Las Vegas. For more information: www.wickedquick.com.

About Carroll Shelby Licensing
Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. In 1998, he founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843 or visit www.shelbylicensing.com.