Why Loan Officers Need to Change Their Mortgage Marketing Habits

Online, March 8, 2010 (Newswire.com) - It's no secret that the mortgage industry has seen rough times the past couple of years. Loan Officers have left the industry in droves, as no amount of mortgage marketing seemed to help draw home buyers out into the open. Closings have been down, market values have dropped, and paychecks have shrunk.

One industry expert is speaking up that this doesn't have to be the case. Chad Weber from Loan Officer Marketing Lab says: "Regardless of how difficult the market seems to be, one thing never changes. Millions of mortgage loans have still closed each year during this recession. If those closings are ending up in your competitors' pipeline, then chances are your mortgage marketing efforts are to blame."

Most loan officers could significantly boost their sales if they'd simply change their marketing habits. Sticking with traditional marketing strategies while ignoring the fact that consumers have dramatically changed the way they shop for their homes and mortgages will only bring frustration and a smaller check when payday rolls around.

The Loan Officer Marketing Lab has decided to offer loan officers a helping hand. Here's how Chad Weber, creator of the marketing system describes it: "It's called the Loan Officer Project. We spend 5 days with any loan officer who wants to learn how to transform his/her business by using the Google, websites, and SEO." The 5 day training is offered as a live webinar that loan officers can view from anywhere in the world.

Participants can log in, take part in the step by step instruction, and even get answers to their questions on the spot. Online mortgage marketing is the primary topic, but participants are also treated to a website building course, and a turnkey marketing plan that is written during the live training.

To make these mortgage marketing tools accessible to loan officers everywhere, this 5 day training course is offered free of charge and without the constant sales pitching that is often associated with "free" events in the mortgage industry. This does not mean that there are no requirements to meet for participants to get in the front door. A 30 minute "pre-training" webinar must be attended by all who wish to take part. This pre-training serves as an introduction to the training system so that all loan officers who decide to move forward with the free course will be on the same page.