What Do The Indians Customers Mostly Buy On Internet Shopping Though Ecommerce
Online, October 30, 2013 (Newswire.com) - India is far behind the western countries when it comes to internet shopping through E- Commerce was and still is believed to be the next big thing in the Indian market. There are quite number of websites operating in India that sell a variety of products starting from books, DVDs, electronic gadgets, home appliances, fashion products, gifts, flowers, birthday cakes and so on. However, there are some categories of products that the Indians like to buy most while shopping online. Some of them are:
Books and DVDs- With the arrival of flipkart, online purchase of books became quite popular among the young age group who buy books for academic as well as for the reading bug in them. The reason being the availability of all kind of books at one place and therefore the customer does not have to hop through hundred shops to buy different genre of books. With the entry of other sites like infibeam, goodreads, amazon.in, the online customer is flooded with choices and can buy a book at the best price in the market since there are good discounts available on the books and DVDs while ordering online.
Electronic Gazettes- Indians like to have value for money and therefore when they decide to invest in an electronic device, they would want to look at all the options available in the market. This purpose is generally not served by visiting the neighborhood shop and therefore shopping these electronic devices online is the best option where they might end up getting some great discounts.
Gifts- It is not possible to visit your special one on their special day in this hectic life but to keep it special the Indian consumer orders gifts, cakes and flowers online on websites like fernsnpetals, archies. Since the Indian consumer loves to celebrate each and every day of his life, gifts form one of the top things that Indians buy online.
Apparels - With coming of the sites like jabong.com, myntra.com, yebhi.com, zovi.com and many others, recently a spur is seen in the online retailing of the fashion apparel among the Indian consumers. The doubt of not getting the right size of clothes has also been taken by the websites as there is a return policy of the product on various grounds. Girls like to have a look at thousand clothes before they make a right choice and therefore buying clothes and accessories online is gaining popularity day by day.
Flight tickets and hotel bookings- This is definitely the most popular product that is booked by the Indians over the internet where they can compare the prices of various airlines and hotels on different websites. Also, there are some awesome holiday packages that are being offered by the online travel portals.
In future many unconventional products like vegetables and fruits will also see a gain in the market share, so it can be said that yes, e- commerce is definitely the next big thing in India.