Western & Southern and Everplans to Provide Life and Legacy Solution to Consumers
NFL Commentator Cris Collinsworth featured in national campaign to drive awareness of initiative and highlight the importance of planning
NEW YORK, October 3, 2017 (Newswire.com) - Western & Southern Financial Group (Western & Southern), a Fortune 500 financial services company based in Cincinnati, today announced that it will be offering a one-year complimentary subscription of Everplans to consumers via a fully integrated media/digital advertising campaign featuring company spokesperson and NFL commentator Cris Collinsworth and aimed at highlighting the importance of planning for the future. Everplans is the industry-leading provider of digital tools that help people organize, store and securely share their families’ most important details and information. It’s everything from the traditional aspects of an estate plan, to the maze of online accounts, to personal keepsakes and final wishes — all in one, secure convenient place – so they can be accessed when needed most.
“Families know they can come to Western & Southern to make a strong financial game plan, but planning to protect your family’s future should not stop there,” said Cris Collinsworth. “Everplans is a tool to help ensure family members have a roadmap to their loved one’s life and wishes, minimizing the incredible burden put on their shoulders during a most difficult time.”
The campaign debuted during the airing of Sunday Night Football on NBC on Oct. 1 with new television commercials entitled “Welcome to Your Tomorrow, Powered by Western & Southern,” and will run through the end of the NFL playoffs. All media/digital advertising directs consumers to a co-branded landing page (WesternSouthern.com/plan) featuring the free offer.
According to Jill McGruder, chief marketing officer at Western & Southern, "Everplans’ values and outlook align with Western & Southern’s long-term view. We chose to offer Everplans to consumers and their families in a unique way, to empower them with the tools and guidance they need to help protect their loved ones, and to organize their life in this new digital age.”
“It is great to work with a company like Western & Southern who shares our values and passion for helping people,” said Abby Schneiderman, co-founder and co-CEO of Everplans. “The experience provided by Everplans provides a rich opportunity for Western & Southern to interact not only with consumers but with far-reaching effects across all the other generations in their family.”
ABOUT EVERPLANS
Everplans is the leading digital tool that helps people organize, store and securely share all the important plans and information their family will need in the future. Through a combination of original content, a personalized guidance engine, an intuitively organized digital vault, and an enterprise platform for professionals. Everplans helps people organize all the important details about their life and legacy in one secure, accessible place. The company was founded by Adam Seifer and Abby Schneiderman, entrepreneurs with a passion for helping people and a proven track record of creating successful online communities. For more information, please visit www.everplans.com.
ABOUT WESTERN & SOUTHERN FINANCIAL GROUP
Founded in Cincinnati in 1888 as The Western and Southern Life Insurance Company, Western & Southern Financial Group, Inc. (Western & Southern), a Fortune 500 company, is now the parent company of a group of diversified financial services businesses. Its assets owned ($46.5 billion) and managed ($22 billion) total $68.5 billion as of June 30, 2017. Western & Southern is one of the strongest life insurance groups in the world. Its six life insurance subsidiaries (The Western and Southern Life Insurance Company, Western-Southern Life Assurance Company, Columbus Life Insurance Company, Integrity Life Insurance Company, The Lafayette Life Insurance Company and National Integrity Life Insurance Company) maintain very strong financial ratings and a Comdex Ranking of 96. Other member companies include Eagle Realty Group, LLC; Fort Washington Investment Advisors, Inc.;1 IFS Financial Services, Inc.; Peppertree Partners LLC;1 Touchstone Advisors, Inc.;1 Touchstone Securities, Inc.;2 W&S Brokerage Services, Inc.;2 and W&S Financial Group Distributors, Inc. For more information on the Western & Southern family of companies, visit www.westernsouthern.com. Western & Southern is the title sponsor of the Western & Southern Open (www.wsopen.com), a premier event in the U.S. Open Series played each August by the world’s top-ranked professional male and female tennis players.
1 A registered investment advisor.
2 A registered broker-dealer and member FINRA/SIPC.
For current ratings, please visit http://www.westernsouthern.com/industry.asp.
For Everplans: Jennifer Newman, jennifer.newman@everplans.com or Jon Brubaker, Jon.Brubaker@cognitomedia.com
For Western & Southern: David Nevers, david.nevers@westernsouthern.com
Source: Everplans; Western and Southern