West Michigan Transport Rebrands to Windmill Transport Amid Strategic Expansion

Press Release • May 1, 2025

Name Change Signals National Growth Strategy While Honoring Holland Roots and Commitment to Trusted Service

HOLLAND, Mich., May 1, 2025 (Newswire.com) - West Michigan Transport, a leading freight brokerage headquartered in Holland, MI, is proud to announce will become Windmill Transport, effective May 1st. This new name reflects the company's vision for national growth while honoring its West Michigan roots.

Founded in 2006, West Michigan Transport has grown steadily from a small, regional freight brokerage to a 75-person logistics powerhouse with offices in Holland and Grand Rapids. In September 2025, Windmill Transport will open a new office in Detroit, MI, with further plans to expand into additional states over the next five years.

"Our name has served us incredibly well, and we're proud of everything it represents," said Steve McIsaac, President of Windmill Transport. "But as we expand beyond West Michigan, we wanted a name that travels with us-one that captures both the strength of our roots and the momentum we're building across the country."

The new name, Windmill Transport, is a nod to the company's origin in Holland, MI-famous for its dutch heritage and iconic windmills. It also reflects the company's forward thinking spirit and dedication to moving freight efficiently and intelligently.

The company's leadership, core values, and unwavering focus on service remain unchanged. The rebrand is expected to be fully completed by September 1st, 2025, with all communications and branding transitioning accordingly.

"This is more than a new name," said Steve McIsaac. "It's the next step in our journey, and we're excited to bring our trusted service to even more customers across the country."

Visit www.shipwmt.com to explore the new brand and learn more.

Contact Information

Source: Windmill Transport

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About Windmill Transport

Windmill Transport is a national provider of third-party transportation and logistics, including full truckload (FT), less than truckload (LTL), and drayage, with standard and expedited delivery, and we do it with an honest, transparent approach unique to our industry. Our long history of handling complex loads, valuables, and compliance driven products and refrigerated goods provides us the expertise to serve any industry or customer need. We’ve heavily invested in our technology infrastructure, carefully vetted our vast carrier network, and built a business model that makes us debt-free, TSA certified, and highly insured. This gives our clients the confidence to trust us with their most important shipments, but our true differentiation is our
approach to every person we interact with. Simply put, we care more. We hire the best employees and give them the freedom to be autonomous and highly engaged. We ensure our carriers are treated well in an industry that’s not known for it. We take care of our customers—no matter what. These are not common things in our industry, but things you’ll notice in our results and the overall experience we deliver

shipwmt.com
Windmill Transport
2350 112TH AVE
HOLLAND, Michigan
49424

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