W.D. Strategies to Build Marketplace for Central Pennsylvania Entrepreneurs

W.D. Strategies, LLC, a Pennsylvania-based business consultancy, was contracted to develop and support the Alleghenies Marketplace by the Southern Alleghenies Planning & Development Commission (SAP&DC). The Marketplace will offer entrepreneurs in the Central Pennsylvania Region an online platform where they can sell products. This project is part of a larger initiative, Startup Alleghenies, to foster local entrepreneurship and is funded, in part, by a federal grant awarded to SAP&DC. The prototype of the platform is scheduled for debut in summer 2022.

W.D. Strategies was selected for both its experience developing web and mobile applications that support multi-vendor functionality, and the team's commitment to partner with the local entrepreneurial ecosystem. 

"Cultivating a strong local economy and helping entrepreneurs succeed doesn't end with an online marketplace - it's just the beginning," explains Wei-Chung Wang, Ph.D., W.D. Strategies' CEO and founder. "We see it as our duty to educate the entrepreneurs - many of whom have never offered their products online before - so they've got the tools they need to see their businesses flourish." 

W.D. Strategies will develop an onboarding program to introduce Marketplace entrepreneurs to their digital dashboard, create a learning center that introduces best practices for digital marketing, search engine optimization, social media branding and other topics. The team will offer consulting and support services as part of their ongoing work with SAP&DC and Startup Alleghenies

Entrepreneurs on the platform who see their business develop online to the level where they need their own website will have the option to do so thanks to the Marketplace's integration of Business Intelligence. Business Intelligence is W.D. Strategies' digital solution that features a website builder, analytics dashboard, social media marketing planner and integrations with Google Cloud, Google Workspace, GoDaddy, Constant Contact and others. Marketplace entrepreneurs will have access to the solutions inside the Business Intelligence platform as they expand their businesses. 

"With access to the right tools, automated systems and analytics to understand and enhance your operating model, we're confident local businesses can grow to the point where they can attract revenue from beyond the six-county region," explains Wang. "This will be a helpful boost to the local economy."

About W.D. Strategies, LLC

W.D. Strategies of Huntingdon, Pennsylvania, is a consultancy that offers a range of solutions and strategic planning support. The organization was founded in 2020 with a goal of helping businesses grow online. W.D. provides website development, content creation, search engine optimization and digital advertising campaign management, in support of their larger objective to provide solutions for businesses that are expanding their digital footprint. 

W.D. Strategies has grown to 10 people around the world and serves clients in 15+ countries. They have partnerships with Wix, Flywheel, Elementor and other digital solutions providers. W.D. has been touted as a top consultancy in the region by DesignRush. The team maintains strong partnerships with its local business community as a Premier member of Huntingdon County Business & Industry.

Media Contact:

Joey DiGangi | joey.digangi@wd-strategies.com

(610) 248-6012

Source: W.D. Strategies

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Categories: Entrepreneurship

Tags: economic development, entrepreneurship, local business