Volition to Launch at Sephora This Summer

Volition Logo

​​The power of community-driven beauty is coming to global prestige beauty retailer Sephora with the launch of Volition on Sephora.com on August 8 and in select stores in September. As a proprietary online platform, Volition empowers real people to submit ideas for beauty products they have been searching for, thereby looping in the customer from the very beginning of product development.

"Sephora shares our passion for community and deep appreciation for the power of engagement. They are the beauty industry leader. We are so excited to launch with such a respected, innovative and supportive partner,” says Brandy Hoffman, Co-Founder.

About Volition

"Sephora shares our passion for community and deep appreciation for the power of engagement. They are the beauty industry leader. We are so excited to launch with such a respected, innovative and supportive partner."

Brandy Hoffman, Co-Founder

Volition uses the power of community to create beauty products that are not only high-quality and effective, but are what the consumer truly wants. Through a mission of collaborative and transparent innovation, Volition created a revolutionary product development process that puts consumers in the driver’s seat. Users are encouraged to submit their own ideas for beauty products, vote on other ideas and shop products created by people like them. Volition Innovators are partnered with top labs and chemists across the country to create their dream products and are involved in the development each step of the way. Only the most supported and best products are made. 

To view Volition’s full line of products and campaigns and to learn more about the company, visit www.volitionbeauty.com.

About Sephora

Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been a pioneer in an unbiased approach to experiential retail since its debut in Paris in the early 1970s. A year after its acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997, Sephora expanded to North America with a revolutionary store model that broke the beauty experience mold, and continues to evolve today. Now with more than 430 stores in the Americas—including US, Canada, Mexico, and Brazil—and over 600 inside JCPenney, Sephora has become a leading international beauty destination with over 2,300 locations in 33 countries, plus an award-winning website, and intuitive mobile apps. At Sephora, whether beauty is an obsession or part of a routine, clients have the opportunity to play with 14,000 products from 200 carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s own, SEPHORA COLLECTION. In store, the client can access personalized recommendations at the Beauty Studio through interactive technology like the IQ systems, and garner a new look with makeovers, complimentary classes, hands-on events, and one-on-one consultations, all assisted by Sephora’s expertly trained beauty advisers who offer unbiased advice on every brand, in every beauty category. Online clients interact with an inclusive beauty community on the award-winning Beauty Board, interactive Beauty Talk, and through social media @Sephora. On their mobile device, clients can get inspired to try new looks through groundbreaking digital innovations, like Sephora Virtual Artist, and access one-of-a-kind, mobile-first experiences, like The Beauty Uncomplicator and Swipe It Shop It.  And Sephora Beauty Insider clients feed their beauty addiction with unique rewards and customized on-of-a-kind experiences. Sephora offers endless ways to explore beauty. With Sephora Stands, Sephora’s multi-pronged social impact program, the retailer continues to support its community and its people via Sephora Accelerate, Classes for Confidence and Sephora Stands Together. For the latest, visit Sephora.com

For interview or product requests, please contact:

Tara Lowenberg or Tara Yamaoka at TL Communications, 212.375.8660

tara@tlcommunicate.com | tyamaoka@tlcommunicate.com

Source: Volition Beauty


Categories: Beauty and Personal Care, Beauty and Personal Care, Beauty and Cosmetic Products

Tags: Beauty, Sephora, Skincare, Volition, Volition Beauty


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