Virto Commerce Adds Sales Director to European Team

Alain Van Hove brings 25 years of experience in software sales and business development

Alain Van Hove

Virto Commerce, a leading provider of B2B digital commerce software, today announced the appointment of Alain Van Hove as Sales Director for Europe, Middle East, and Africa (EMEA). With his extensive commercial experience in the enterprise software market, Van Hove will help Virto Commerce accelerate its international expansion.

“I am thrilled to join Virto Commerce's talented and experienced team of digital commerce experts. The modern cloud-based, opensource, .NET digital commerce platform they have built has proven to uniquely deliver the flexibility and scalability global companies require to realize even their most complex B2B commerce projects,” said Alain Van Hove, Sales Director EMEA at Virto Commerce.

“With such a recognized platform, a committed team of services professionals and implementation partners, and a solid customer base to build upon, helping Virto Commerce achieve its ambition of international market leadership in this booming commerce market space presents one of the most exciting opportunities in my career to date," Van Hove stated.

Throughout his 25 years in the ICT industry, Van Hove’s focus has always been on helping enterprise software vendors grow and go international.

Van Hove has a proven track record of direct and indirect sales in areas such as Web Content Management, Marketing Automation, Customer Experience Management, Commerce, Business Intelligence and Corporate Performance Management. His career included positions with IBM, Sun Microsystems, Keyware Technologies, Cognos, Corpeum, and Sentenial. He also co-founded element61, a successful services provider in Business Intelligence and Performance Management, in 2007. Most recently, he was Enterprise Sales Director at Sitecore, a digital experience management software vendor, combining content management, commerce, and customer insights.

Virto Commerce CEO Alexander Siniouguine stated, “We are excited to have Alain Van Hove join our team to lead sales development in the EMEA region. Our recent growth across Europe and Asia demonstrates the market demand for Virto Commerce, and we look forward to continuing this momentum and accelerating expansion to serve more customers and help them achieve their digital commerce goals.”

Van Hove is a graduate in Applied Economics from the University of Antwerp, Belgium and a Masters in International Business Studies from the UCD Michael Smurfit School of Business in Dublin, Ireland.

About Virto Commerce 

Virto Commerce is an innovative leader in B2B digital commerce software, founded in 2011 by industry experts with decades of digital commerce experience. A Microsoft Gold Partner, Virto Commerce provides our robust ecommerce technology, services, and expertise to over 100 companies worldwide. Built for flexibility and growth, our cloud-based, opensource, .NET platform enables our Virto Commerce clients to get to market faster, build stronger customer relationships, and rapidly increase global online sales. For a demo, visit or  

Source: Virto Commerce


Tags: b2b, b2c, commerce, digital, digital commerce, ecommerce, ecommerce platform, ecommerce software, platform, SaaS, software, technology