Villa Serra Employee Named Champion By National Senior Living Organization

Carmen Villegas Recognized for Outstanding Service to Residents by the Assisted Living Federation of America

Salinas, CA.- Villa Serra of Vintage Senior Living, a family of vibrant retirement communities, today announced that employee Carmen Villegas has been named an ALFA Champion by the Assisted Living Federation of America, a national organization serving the senior living field. Villegas was recognized for outstanding service to residents and an unwavering commitment to supporting quality of life for seniors and their families.

"Recognition as an ALFA Champion is a special honor and we are grateful that Carmen has been part of the Villa Serra family for more than nine years," said Greg Becker, executive director at Villa Serra. "She displays all of Vintage's values including compassion, integrity and professionalism, and her ability to excel above and beyond her job duties speaks volumes to her dedication to the residents."

Villegas designs care plans to fit the needs of each individual resident with their doctor. She inspired her fellow staff members and improved their quality of care when she briefly held the position of the interim assisted living director. Villegas' selfless actions demonstrate how she consistently puts residents before herself in order to support the Villa Serra family.

"Serving in the senior living field is a special calling," said Rick Grimes, president and CEO of the Assisted Living Federation of America. "ALFA Champions are ideal representatives of the hundreds of thousands of people who choose to serve and care for millions of seniors in a community environment. Thank you to each ALFA Champion and every big hearted, dedicated person committed to creating the future of senior living."

Each year, the ALFA Champion Awards recognize individuals who provide exceptional care to residents in senior living communities. Recipients exemplify ALFA's core principles of accessibility, independence, dignity, and quality of life for all seniors and were chosen for their compassion, dedication, and commitment to resident centered service. For more information, visit

About Vintage Senior Living:
Villa Serra is a member of the Vintage Senior Living family of retirement communities. Established in 1998, Vintage Senior Living offers a vibrant senior living lifestyle specializing in Independent Senior Living, Assisted Living and Memory Care services for Alzheimer's and other dementia. Its mission is to help residents thrive in mind, body and spirit through the dedication of its staff and the excellence of its programs. Vintage Senior Living operates a total of 24 communities throughout California and Washington. For more information, visit, YouTube, Facebook or Twitter.

About the Assisted Living Federation of America
The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally-managed, resident-centered senior living communities and the seniors and families they serve. Since 1990, ALFA has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. ALFA's programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurialism in the field of senior living. Visit ALFA's Web site at
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