Vigorate Digital Expands Solutions Offering, Partners With Gigya to Deliver World-Leading Customer Identity and Access Management

Toronto, Canada, June 1, 2016 (Newswire.com) - ​​​​​​​​​​​​​​​​​​​​Following on major partnership ventures with Marketing Cloud platform vendors like Salesforce and Adobe, Vigorate Digital Solutions—a leading Marketing as a Service agency based in Toronto, Canada—continues to solidify its industry-leading position with the announcement of its partnership with best-in-class CIAM solutions firm, Gigya.

For over a decade, marketing organizations across Canada and the US have depended on Vigorate’s unparalleled campaign development and deployment services. Now with this latest partnership, Vigorate will empower brands to drive even more relevant marketing initiatives and tailored customer experiences, using unified customer data from across digital channels to deploy brand messaging that speaks to consumers’ targeted wants and needs. 

Said Scott Currie, Vigorate’s Founder & CEO: “Gigya’s platform was designed from the ground up to gather and sync consumer information from social identities, mobile devices, and other modern marketing channels. Our partnership with Gigya will allow us to implement and integrate, first-party data captured by the Gigya platform—​via products like Registration-as-a-Service and Social Login, in combination with either the Adobe or Salesforce Marketing Cloud—to allow clients to create powerful 1:1 marketing programs that move more consumers along the path to purchase.”

With technology that manages more than 700 million consumer identities and is deployed in more than 40 countries, Gigya already has a strong international footprint with global enterprise clients such as ASOS, KLM, Chelsea FC, and L’Oreal. By partnering with a Marketing Operations–​​driven organization like Vigorate, more marketing organizations (including non-enterprise clients) can now take advantage of Gigya’s world-leading CIAM platform.

“As an organization, we’ve experienced rapid international growth in the last year, and CIAM has grown significantly as a market,” said Patrick McCue, Gigya’s SVP of Global Channels & Alliances. “We’re excited to partner with Vigorate Digital Solutions to offer our unique customer identity solution to their growing list of clients across North America.”

About Vigorate Digital Solutions

Vigorate provides comprehensive digital marketing, marketing operations, and cloud-platform solutions for some of North America’s largest brands. By partnering with an array of marketing platforms—including Salesforce Marketing Cloud, Adobe Campaign, and now, Gigya—Vigorate activates data from email marketing, online engagement, social login and registration, and more sources, applying the resulting customer insights into outstanding automated marketing campaigns that guide consumers along the customer journey to actual sales.

About Gigya

Gigya’s Customer Identity Management platform helps companies build better customer relationships by turning unknown site visitors into known, loyal, and engaged customers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications. More than 700 of the world’s leading businesses rely on Gigya to build identity-driven relationships and to provide scalable, secure customer identity and access management. 

For more information, contact:

Adam Johnston
General Manager
Vigorate Digital Solutions
ajohnston@vigoratedigital.com
+1 416-944-3760 ext. 241

Jason Rose
SVP Marketing, Gigya
jason.rose@gigya.com
+1 917-434-2897

Visit Vigorate’s partner site to learn more about their exclusive partnerships with a top selection of the technology sector’s best-in-class digital marketing solutions providers.

Source: Vigorate Digital Solutions