Viant® Advertising Cloud Named Best Performance Marketing Technology

Viant, a Time Inc. people-based advertising technology company, was awarded Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant® Advertising Cloud platform. The platform, which provides a comprehensive suite of advertising applications available on-demand in the cloud, was launched in the United States in January 2015 and in the UK later that year.

The esteemed judges praised the Viant Advertising Cloud for its wealth of user registration data and large device graph and its ability to reach targeted individuals across their devices at scale, enabling marketers to deliver personalized customer experiences across all channels and formats and to directly measure campaign impact on sales, both online and in-store. 

For the first time this year, the judges’ comments were also combined with a public vote, showing Viant’s support from both clients and the wider industry.

“This recognition acknowledges Viant’s platform and capabilities as one of the most advanced media planning, execution and measurement tools for deterministic data on the market.” said Tim Vanderhook, CEO and co-founder of Viant. “We’ve always known that people-based marketing is the future of digital marketing, and this honor shows that Viant is a leader in the space thanks to the breadth and depth of our proprietary first-party data and our portfolio of deterministic data partners.”

Launched in 2007, the PMAs have grown into the leading and largest awards ceremony in performance marketing, recognizing top networks, agencies, publishers, advertisers and tech providers across 25 award categories.

About Viant

Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross-device advertising. Founded in 1999, Viant owns and operates several leading digital ad technology and media companies, including Adelphic and Myspace, and it is a member of the Xumo joint venture. In 2016, Viant became a subsidiary of Time Inc., one of the world's leading media companies with over 100 influential brands including People, Sports Illustrated, Fortune and Time.

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Source: Viant

Categories: Marketing

Tags: advertising, cloud, performance marketing

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About Viant

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Through its proprietary Viant Advertising Cloud™, Viant offers clients a comprehensive suite of advertising applications available on-demand, in the cloud. Founded in 1999, Viant owns and operates Vindico, Specific Media, Myspace and Xumo.

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