Vegan Haircare Brand AG Care Launches Limited Edition for Best-Seller, RE:COIL Curl Activator

Celebrating 20 Years of Curl Activation, Definition and Soft Hold, AG Care Releases a Limited Edition Refill Pouch – Making RE:COIL More Sustainable

Canadian haircare brand AG Care has been creating the foundation for healthy hair since 1989. Bottled at the source and using naturally derived ingredients, today AG Care introduces their first styler refill pouch, RE:COIL Curl Activator. The limited edition packaging celebrates the 20-year anniversary of AG Care’s best-selling curl cream and is a sustainable option for reducing plastic waste by reusing RE:COIL’s 12 oz refillable PCR bottles. 

In 2022, AG Care reimagined its entire portfolio of product formulas and packaging, making them more sustainable and better for the planet. The new limited edition RE:COIL Curl Activator builds on that vision and comes in a 24 oz refill pouch, yielding 2x more product, 82% less plastic waste, and up to 35% in savings.   

“We are so excited to be celebrating 20 years of RE:COIL,” says Karla Cheon, Chief Revenue Officer at AG Care. “RE:COIL is made with your curls in mind, formulated to provide definition and seal in moisture without weight. As one of our best-selling products since launch, we want to provide our RE:COIL loyalists with more of the product they love while keeping sustainability in mind.” 

For two decades, RE:COIL Curl Activator has become a cult favorite amongst AG Care customers. Rich in AG Care’s Curl Creating Complex, an infusion of rice and tomato extracts, this silicone-free curl cream reduces frizz, adds separation, provides soft hold and gives curl definition without feeling stiff or sticky.  

As with all AG Care products, the formula is vegan, cruelty-free and free of drying sulfates, gluten, DEA, PABA, parabens, DMDMH and more. 

AG Care’s limited edition RE:COIL Curl Activator refill pouch will be available exclusively on the AG Care website starting October 23, 2023, and will be priced at $68.00.  



Advanced Goodness since 1989, AG Care creates the foundation for healthy hair. Combining science and nature, AG Care selects the highest quality ingredients to develop formulas that deliver purposeful results. Driven by care and sustainability, the entire collection is vegan and cruelty-free with refill pouches and aluminum packaging options. Founders John and Lotte Davis established a legacy of innovation through their vertically integrated manufacturing where everything is created on-site at their state-of-the-art facility in Vancouver, Canada. Giving back is the reward for their success, AG Care proudly supports One Girl Can, donating over $2.2M to help girls in Kenya achieve gender parity. Real beauty believes in better. For more information, visit

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Sara Castillo: // (310) 878-2560 


AG Care is a fully vertically integrated beauty company that researches, formulates and bottles all the brand’s products at its FDA and Health Canada approved facility in Vancouver, Canada. 

Source: AG Care