Vantage Co. Promotes Team Building, Leadership Skills

The executive team at Vantage Co. discussed the benefits of a team-based culture. The company's director of operations outlined the firm's focus on leadership skills.

​The management team at Vantage Co. is thrilled with the company’s performance in 2015. “We have had a phenomenal year so far,” said Nikou, the director of operations. “Our success is a direct result of the team-based culture in our organization.”

Nikou believes each team member must think like a CEO. “Building a team requires that we share a vision,” she said. “Aside from focusing on our day-to-day tasks, each of us must envision how our efforts contribute to the company’s goals. This motivates everyone to win.”

"Building a team requires that we share a vision,"

Nikou , Director of Operations

As the team sets its objectives, it utilizes a detailed system for tracking its progress. “As we collaborate, it’s important to know how everyone is progressing,” said Nikou. Along with measuring results, they make adjustments as they go along. “The beauty of the group approach is our ability to leverage each other’s skills as needed. We don’t have to worry about working within the confines of an organizational structure.”

“Everyone in the company has an opinion on how things should be done, and we encourage that,” said Nikou.  She has created an incentive program that encourages individuals to make suggestions in areas ranging from operational functions to marketing concepts. “If your idea is implemented, we will compensate you. After all, your idea might have the potential to boost our profits!” she added.

Nikou knows the company’s team-based strategy is more than a collection of buzzwords. “In addition to working together, we socialize together,” she stated. The company hosts regular functions, such as breakfasts and sports events. In addition, the group also participates in a variety of philanthropic efforts over the course of the year. “The bonding that takes place during these events carries into our work. It’s very inspiring,” she added.

Vantage Co. Meshes Leadership Principles Into Its Teamwork Approach

Nikou and the executive team understand the value strong leaders bring to the organization. “Companies with the best leaders are more likely to outperform their competitors,” she stated. “Coupled with our team-based culture, these factors are what make Vantage Co. a top firm in the industry.”

“It used to be that IQ and aptitude tests were the standard ways to evaluate potential leaders,” said Nikou. “Now we utilize tools that rely on big data to identify the best candidates. Therefore, we can see who is an ideal fit, and we can understand the best ways to develop an individual’s skills. People learn in unique ways.”

In addition to training classes, up-and-coming leaders are encouraged to interact with role models in the company and in the industry. “We have an effective internal coaching program,” said Nikou. “Also, our team members are urged to network with experts within the field and beyond. Observing how top leaders think is a great way to develop passion for your work.”

The team environment at Vantage Co. is the best place to hone leadership skills. “We don’t believe you should just watch others lead – we empower you to jump in and swim,” said Nikou. “If you want to be a great leader, you need to roll up your sleeves and do it. When you are ready to venture into the water, we will be there to help you succeed.”

About Vantage Co.

The Vantage Co. specializes in dynamic promotions that provide innovative solutions to businesses seeking growth in new regions. By combining strategic planning with flawless execution, their highly-trained team of brand ambassadors develops campaigns that reach a targeted audience, resulting in stronger customer loyalty and increased revenues. Their history of industry success has allowed them to work with some of the largest retailers in the nation, and their flexible approach means they can adapt to fit any marketing objective. To learn more about how The Vantage Co. consistently offers exciting opportunities to clients and their customers, please visit www.thevantageco.com