Vantage Co. on Women's Secrets to Success

The director of operations at Vantage Co. discussed some of the company's exciting achievements and shared her thoughts on what makes women dynamic business leaders.

Vantage Co. continues to burnish its reputation as a sought-after provider of interactive promotions. The firm has recently achieved some big wins, and expansion into major new markets is on the horizon. As Nikou, the company’s director of operations, put it, “What we have going on right now is pretty special, and I know that it’s a harbinger of great things to come.”

The company has expanded nationally from the West Coast to the East Coast over the last couple of years. “We’re involved in five distinct and vibrant campaigns right now, and we’ve opened 29 offices across the country,” added the director. “Opportunities continue to present themselves to our team, and our talented associates continue to take advantage of them and deliver amazing results.”

By setting daily, weekly, monthly, and quarterly benchmarks, I know that my skilled team members can make steady progress and reach their lofty goals every time."

Nikou, Director of Operations

One of the driving forces in Vantage Co.’s success is Nikou’s focus on long-term and short-term goals. As she stated, “No goal is too big for me, and I always encourage my team members to dream big. I also remind them that they must formulate clear plans of action in order to achieve their most ambitious objectives. By setting daily, weekly, monthly, and quarterly benchmarks, I know that my skilled team members can make steady progress and reach their lofty goals every time.”

Vantage Co.’s Director Discusses Future Plans and the Unique Attributes of Women Leaders

Nikou has big plans for Vantage Co. over the next few years, but she also has an even more expansive vision for a greater impact. As she explained, “I am planning on changing the world by helping every community in which we work. Our firm is actively involved in giving back to those in need, and I hope to continue empowering young entrepreneurs as well. I want people to be inspired by my journey to success, and that’s why I focus on things like female empowerment, goal setting, growing a business, and time management when I speak to aspiring business founders.” She also regularly gives talks on business growth, restructuring, and systemization, impacting the community through economics, entrepreneurship, and startups.

The director believes that women have some specific attributes that allow them to be transformative business leaders. “Successful women tend to judge themselves according to their own standards,” added Nikou. “They integrate aggressive financial goals and create socially responsible companies that reflect their passions.”

Women also lead with a spirit of collaboration and inclusion, according to the director. As she stated, “Women who succeed in business foster work atmospheres in which everyone’s ideas and insights are heard and considered. This leads to feelings that every team member is more valued and a greater commitment to reaching organizational goals.”

Nikou embodies all of the characteristics she encourages in others. “Every day I am evolving. I want people to be inspired by my journey no matter who they are, where they come from, or where they are going.”

About The Vantage Co.

The Vantage Co. specializes in dynamic promotions that provide innovative solutions to businesses seeking growth in new regions. By combining strategic planning with flawless execution, their highly-trained team of brand ambassadors develops campaigns that reach a targeted audience, resulting in stronger customer loyalty and increased revenues. Their history of industry success has allowed them to work with some of the largest retailers in the nation, and their flexible approach means they can adapt to fit any marketing objective. To learn more about how The Vantage Co. consistently offers exciting opportunities to clients and their customers, please visit www.thevantageco.com