ValidateIT Technologies Inc. — Leader in Market Research and Consumer Insight Technology

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ValidateIT Technologies Inc., a leader in market research and data analysis announces new ownership through acquisition. In a private sale, Victoria Pelletier has acquired 100 percent ownership effectively immediately and has taken control of the Canadian-based firm as Chief Executive Officer. Immediately prior to the acquisition, Ms. Pelletier was leading the HR Services technology and outsourcing business in Canada for Aon Hewitt (recently acquired and renamed Alight Solutions). Original founder Corrine Sandler will partner with Ms. Pelletier through transition in the months ahead.   

Founded in 2012 with a vision to seek meaningful insights with data for the purpose of supporting critical business decisions, ValidateIT has grown into a leader in the market research space. ValidateIT's ongoing commitment to innovation, data integrity and evolving client solutions remain core to the continued philosophy under which the firm operates.

"The buyout is a significant milestone in the company's evolution," Ms. Sandler explains. "I founded ValidateIT to ensure relevant data allows business to further their endeavors with confidence. Modern data insights continue to drive those company decisions. Today, I am proud to announce a new and dynamic perspective for ValidateIT itself, with Victoria Pelletier as owner and CEO. I am confident that her vision for the next phase of the company will continue to strengthen the values and deliver on its client promise."

Stepping into her role today, Ms. Pelletier shares, "As a seasoned senior leader, I know how important data is to an organization — and how powerful a story told through data can be. I am excited to lead this company and am committed to excellence in this space as I firmly believe accurate insights are a 'must have' on the road to success in the era of Big Data."

The company has just unveiled a fresh face to its website, marking an exciting new phase in ValidateIT's history.

About ValidateIT:

Headquartered in Toronto, Canada, ValidateIT is a leading provider of market research data and deep analytic solutions. ValidateIT solutions offer marketers the opportunity to tap into targeted communities to glean research information that is pivotal to business decisions and based wholly on deep data analysis which enables organizations to validate their choices based on current and accurate data.

For more information about ValidateIT, please call 1-800-718-6889 or 416-564-7407 or visit the company website at

About Victoria Pelletier:

Ms. Pelletier brings more than two decades of leadership excellence and success in Professional Corporate Sales and Service Organizations. Her industry experience includes Financial Services, Technology, Travel and Business Process Outsourcing Services. Accountable for leading large operations in both the private and public space, Ms. Pelletier brings a wealth of knowledge to her role as CEO and a fresh vision for what is next for ValidateIT.

For media inquiries, please contact Jen Brown, VP, Communications at

Source: ValidateIT Technologies Inc.


Categories: Business Technology, Business to Business, Entrepreneurship, Marketing, Research and Development, Growth and Expansion

Tags: consumer insight, data analysis, market, market research, technology

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About ValidateIt Technologies Inc

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ValidateIT™, a leader in market research and consumer insights and related data analysis.

Jen Brown
VP, Communications, ValidateIt Technologies Inc
ValidateIt Technologies Inc
478 Queen St E. (Ste 400)
Toront, Ontario M5A 1T6