UC Browser Grabs Over 50% Market Share in Indonesia

Coinciding with its consistent rise in overseas markets, UCWebInc,the global leading provider of mobile Internet software and services and maker behind UC Browser, has hit a new milestone in Indonesia.

Coinciding with its consistent rise in overseas markets, UCWebInc,the global leading provider of mobile Internet software and services and maker behind UC Browser, has hit a new milestone in Indonesia.The announcement comes on the heels of another feat, where UC Browser became the world’s second most popular mobile browser with 18.6% monthly page-view market share in December 2015. UC Browser is already the undisputed leader in the Indian market with over 55% market share, according to Stat Counter.

As of today, one of every two mobile pages viewed in Indonesia is processed by UC Browser, and it has become the crucial artery in the country’s mobile traffic.The achievement comes about half year after UC Browser secured first place in the local industry.

Mobile Browser, Internet Neutrality, Mobile Apps

Sakshi Rai

The only mobile browser with growing market share

Looking back at Indonesia’s mobile browser market in 2015, Stat Counter shows that only UC Browser continued a growth trajectory to climb 3 percentage points per month on an average throughout the year.The browser closed out the year 2015 by doubling its market share compared with its share in early 2015 when it took the championship.

Looking ahead, Kenny Ye, Director of UCWeb International Business, said: “We’re going to sustain our development by enlarging our network of local partners besides keeping innovating our product. All those learnings from partnerships with e-tailers, content providers, etc.last year have made us remain steadfast in increasing our commitment to the local community.”

UC Browser’s popularity can be attributed to its brand image and unique features favored by Indonesian users, such as fast page loading and video downloading as well as in-app football content widget - Sepakbola UC. UC Browser’s commitment to the Indonesian market is reflected in its major moves last year, including releasing the version 10.7 for Android, setting Indonesia as regional headquarter, appointing Raffi Ahmad as brand ambassador, and hitting No.5 on most popular YouTube ads list 2015.

About UCWeb

UCWeb Inc. (UCWeb) is a business within Alibaba Group’s mobile business division and a leading provider of mobile Internet software and services. Since its inception in 2004, UCWeb's mission has been to provide better mobile Internet experience to people around the world. The flagship product of UCWeb, UC Browser, is available on more than 3,000 different models of mobile devices from over 200 manufacturers, and is compatible with all mainstream operating systems. Serving users in more than 150 countries and regions around the world, UC Browser is now available in 11 languages including English, Russian, Indonesian, and Vietnamese.