U.S. Polo Assn. Partners With Eurosport to Broadcast 2018 Westchester Cup to Over 200M Households
WEST PALM BEACH, Fla., August 8, 2018 (Newswire.com) - USPA Global Licensing Inc. (USPAGL), the official licensing arm and global broadcaster of the United States Polo Association (USPA) stated that U.S. Polo Assn., the official brand of the (USPA), will partner with Eurosport to broadcast the 2018 Westchester Cup. The Westchester Cup, one of the world’s oldest and most prestigious polo tournaments, will be played outside of London between the USA team and the England team with the broadcast targeting over 200 million households across Europe, Asia and India.
The Westchester Cup was last contested in 2013, with the English team being victorious. While the United States leads the series 10-7 in terms of victories, England has successfully defended the cup in the last three meetings. Top polo players from both the United States and England will be competing for the coveted Westchester Cup trophy. The USA team handicap is 28-goals and will include (1) Mariano “Peke” Gonzalez, (2) Jeff Hall, (3) Nic Roldan and (4) Julio Arellano, while the England team is 25-goals and includes (1) James Beim, (2) Ollie Cudmore, (3) James Harper and (4) Tommy Beresford.
Partnering with Eurosport was a strategic decision to increase global visibility of the Westchester Cup, the sport of polo and U.S. Polo Assn.
J. Michael Prince , President and CEO
For the first time in the history of the tournament, Eurosport will serve as the official broadcast partner for the event and will air coverage of the match on Aug. 13, 2018. “Partnering with Eurosport was a strategic decision to increase global visibility of the Westchester Cup, the sport of polo and U.S. Polo Assn.," according to CEO, J. Michael Prince. “Our partnership with Eurosport will bring the excitement of this historic event to 200 million households in over 70 countries and 30 languages.” Prince noted the brand continues to focus on high-profile venues that provide amazing experiences for consumers and sports fans around the world.
About U.S. Polo Assn. and USPA Global Licensing Inc.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States founded in 1890, making it one of the oldest sports governing bodies. With a global footprint of $1.6 billion and worldwide distribution through 1,000 U.S. Polo Assn. stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in approximately 150 countries worldwide.
USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and the exclusive worldwide licensor for the USPA’s global licensing program. USPAGL is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Additionally, USPAGL also produces global broadcasts to bring the sport of polo to consumers and fans around the world.
For further information contact:
Shannon Stilson - Senior Director of Marketing
Phone +001.561.227.6994 – E-mail: sstilson@uspagl.com
Visit our website at www.uspolo.org.
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Source: USPA Global Licensing Inc.
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