Twin Creeks Senior Living Welcomes Executive Director and Marketing Director, Anticipates Opening in April of 2017

Shane Potter, Executive Director

​​​Executive Director, Shane Potter and Marketing Director, Danielle Webster join the Twin Creeks Assisted Living and Memory Care team, bringing deeply personal experience to their new positions.

Mr. Potter brings over 7 years of experience in long-term care, he began working as a certified nurse assistant (CNA) in a skilled nursing facility as well as becoming a certified medical technician (CMT). Prior positions include Director of Social Services and Executive Director of a 120-bed assisted living facility with memory care and ECC license.

The difference at Twin Creeks will be the individualized attention that each resident receives. We sincerely care about establishing a relationship with every individual who will call Twin Creeks home.

Shane Potter, Executive Director

Mr. Potter excelled as a CNA as he does as an Administrator, he was nominated for CNA of the year for the state of Missouri due to his exceptional care, compassion and understanding of patient needs and personalities. 

“The difference at Twin Creeks will be the individualized attention that each resident receives,” says Potter. “We sincerely care about establishing a relationship with every individual who will call Twin Creeks home.”

Marketing Director, Danielle Webster is a true Florida native, and comes to Twin Creeks with a long and personal history in the industry. She was raised by her great grandmother and spent most of her childhood in and around Independent Living and Assisted Living communities as a caregiver.

Ms. Webster has held positions as Resident Care Coordinator, Marketing Director, Front Desk and Billing Officer, and she is CORE-trained as an Assisted Living Administrator in Florida. She has previously worked with Hospice of Marion County in Ocala, FL working with families and referral sources.

“We plan to provide a community where not only does everyone receive great care, but everyone becomes a part of a family. Our goal is to plant our roots in the Riverview community, and be a support to not only our residents, but to their friends, families, and the Riverview community,” said Webster.  

Twin Creeks staff and Retirement Living Associates, Inc. are thrilled to have Shane Potter and Danielle Webster join the team.

“We take pride in hiring exceptional individuals who bring knowledge and compassion to not only our residence but also to the Riverview community,” said David Ammons, President of RLA, Inc.

The community will be adjacent to the River Springs Town Center, near the FishHawk Ranch community. The two-story building will include 80 assisted living and memory care apartments in addition to generous common areas spaces and outdoor living areas for residents. Construction began on the community in March of 2016 and is more than 50% completed at this time. Beverly Grant, a health care developer-builder headquartered in Asheville, NC is responsible for building the community. Their on-site team is anticipating an April of 2017 opening.

When completed, Twin Creeks will provide a variety of dining options for residents, various gathering spaces for activities and events, and a spacious library with a fireplace. Residents also will enjoy exercise areas and beautifully landscaped outdoor spaces.  Home choices will include companion suites, studios, and one-bedroom apartments.

Source: RLA, Inc (Retirement Living Associates, Inc.)

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