Truth Seeker Produces Skate Video in Puerto Rico, Featuring Professional Skateboarder Xava Maldonado

After a successful redesign of a classic FILA shoe, founder and designer Hector Estrada brings to life his vision of a skate video lookbook in his native island of Puerto Rico

Xava Graf

Truth Seeker has become so influential so fast; it’s hard to believe the brand is only six months old. After a successful redesign of a classic FILA shoe, founder and designer Hector Estrada brings to life his vision of a skate video lookbook in his native island of Puerto Rico.

With the help of Puerto Rican filmmakers Alejandro Melendez and Bryan Santiago, along with native professional skateboarder Xava Maldonado, Estrada delivered on his vision for Truth Seeker. The video look-book opens with an aerial view of the coast – Turquoise waters meet concrete buildings. Followed by shots of Xava skateboarding from iconic La Perla in San Juan to the beaches, streets, and skate parks of Luquillo & Isla Verde.

We didn't want to do your usual skate video, and I believe our knowledge of the island, shared vision, and friendship, allowed us to create something unique and engaging.

Hector Estrada, Founder & Designer

Estrada says of the project “We didn’t want to do your usual skate video, and I believe our knowledge of the island, shared vision, and friendship, allowed us to create something unique and engaging.”

The Xava Maldonado & Truth Seeker Skate Puerto Rico video look book is available at Truth Seeker’s YouTube channel: https://www.youtube.com/watch?v=oUDBtdtgeWc.

Media contact: Jose Medina / info@truthseekerbrand.com

Source: Truth Seeker

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