Traction Technology Partners Selects the Franchise Group as Creative and Marketing Agency of Record

The Franchise Group Executive Team

​​Traction Technology Partners, a leading emerging tech consultant firm, has named The Franchise Group (TFG) the company’s integrated agency of record following an extensive review. TFG is a leading independent advertising agency and will be responsible for advertising and integrated marketing communications activities including creative, branding, digital, demand gen and event planning for Traction Technology Partners.

“I'm excited to be working with The Franchise Group as we scale our business in 2017. Nick, Brigitte and the team have exactly the experience we need to help us build our brand and drive audience development efforts for our Emerging Technology Councils and Innovation Discovery Programs. It’s increasingly important for us to communicate with our core audiences, and TFG impressed us with their creative ideas, strategic insights and understanding of our customer segments across traditional and digital mediums,” said Neal Silverman, Founding Partner for Traction Technology Partners

Some of the key initiatives that the TFG team will be supporting including audience development and outreach through demand generation, video production, branding and event production.

“We are very excited about this new partnership and look forward to developing data-driven marketing programs that will elevate the Traction Technology Partners brand and portfolio,” said Brigitte LaMarche, Chief Conversion Officer at TFG. “Traction Technology Partners’ collective desire to stay on the cutting edge of technology and curate advisories for senior leaders creates an opportunity for growth where expectations are high and the sky is the limit - both sandboxes we always aim to play in," says Nicholas Francis, Chief Visionary Officer at TFG.

TFG is headquartered in Acushnet, MA and offices in Boston, MA. They provide big impact ideas including: multi-channel marketing, creative, film and video in addition to full-service event development & production. Their work has won W3 Awards, Communicator Awards, CSS Design Awards, Int'l Academy of Visual Arts Awards, Lamplighter Awards, Davey Awards and Telly Awards as well as published in The Web Designer's Idea Book and in AIGA Annuals.

For more information on The Franchise Group and details on how they can help you succeed in 2017, please visit


About The Franchise Group (TFG)

The Franchise Group (TFG) is an award-winning full service agency based in Massachusetts. TFG combines creative and data services to provide the full range of offerings across digital, video, design, event production, media strategy, marketing planning and demand generation. We were founded in 2005 and today we bring our talent and expertise to every area of modern communications. For more about our work, our people and our culture, please visit

About Traction Technology Partners

Traction Technology Partners brings 25 years of building world-class technology events, analyzing technology trends, and a deep global network of the world's top startup founders, venture capitalists, incubators, and engineers to bear on solving our clients' hardest problems. Our Founding Partners, Erick Schonfeld and Neal Silverman, are the creative and business minds who produced DEMO and TechCrunch Disrupt, discovering thousands of the world's most innovative products. TTP connects the enterprise to emerging technologies In addition to Events, TPP builds Emerging Technology Councils in partnership with media and executive leadership organizations, and crafts custom Innovation Discovery Programs for corporate clients. 

Source: The Franchise Group


Categories: Advertising, Marketing

Tags: advertising, audience development, branding, demand gen, event planning, event production, integrated marketing, marketing