Timeshare Myths Unravelled

Online, September 11, 2009 (Newswire.com) - One such myth that many industry experts are dismissing as nonsense is that "Timeshare is a financial investment". A spokeswoman for Sol Bookers says: "How on earth can a holiday be an investment? It just does not make any sense at all, Holiday Ownership is all about a great holidaying experience for you and your family. It allows you to stay in 5 star, worldwide resorts that ordinarily would be out of your reach due to financial constraints. You are purchasing a timeframe within those resorts that allows you to return year on year or swap to other resorts in other destinations should you feel like a change. The notion of you having an actual share in the bricks and mortar you are staying in is absurd. We, at solbookers.com, feel that it is the responsibility to promote Timeshare on its merits, of which there are many, rather than the greed factor which always results in misrepresentation of the industry"
Another myth constantly bandied around is that "Timeshare resale value is worthless". Sol Bookers spokeswoman goes on to say "We understand people's concerns regarding this particular myth. Unfortunately once again greed plays a part in this misconception but is not the only driving force. Many clients of ours have informed us that when they started to look around for a company to handle the resale of their Timeshare, they were informed by unethical sales people that it was worthless. To some honest souls they will believe what they are being told and succumb to the pressure of releasing it into the hands of these unscrupulous organisations that

even convince the client they are rescuing them and they are best shot of it. These companies, needless to say go on to sell the Timeshare at a 100% profit. At the end of the day no one can make any guarantees when it comes to selling your Timeshare but there are many worldwide that successfully change hands at an agreeable amount of money. However, unless you use an established company it is unlikely you will get any takers"
A heavily debated myth which one of Sol Bookers marketing experts is ready to take on is: "It is unethical for a company to charge to you to advertise your Timeshare for resale" A marketing expert from Sol Bookers says: "Of course you can use many of the free sites to sell anything you want these days. But what sort of traffic do you think these sites generate? Well for a start the same people who are looking to advertise something for free like you. It is generally accepted that these sites do not generate enough income themselves to establish good exposure within the marketplace and therefore you cannot be surprised when it does not generate any enquiries for the sale of your Timeshare.
"What you need is a well established site that has a Global audience with a good reputation for their methods of practice. After all if you are looking to sell something your strategy must be to target the biggest audience possible if you have any chance of successfully achieving your objectives. If that means paying to get that exposure, then it has to be worthwhile"

Editor's Note: Sol Bookers is represented by online advertising consultancy, Media Solutions Marketing.