Thrive Not Survive With Janine Driver

Online, April 20, 2011 (Newswire.com) - Contact:
Christopher Piat
Traci Allen Inc.
202.216.0660 office

THRIVE NOT SURVIVE
Janine Driver NY Times Bestselling Author of You Say More Than You Think Shares Elite Business Strategies at Wealth Builders Conference 2011

Savannah, Georgia - (April 8, 2011) - GAF Materials Corporation welcomed Janine Driver - Body Language Expert and President of the Body Language Institute for Wealth Builders Conference 2011. Over 250 Master Elite contractors of the highest level of certification were in attendance.

"Thrive Not Survive," GAF's theme for Wealth Builders Conference, is a reminder that despite looming U.S. economic predictions, if contractors are strategic in their business, customer focuser focused and proactive in leveraging the tools GAF provides, such as training, warranties, quality products and the like, they should be able to operate efficiently and profitably in 2011.

"Janine did a wonderful job. The message she delivers is so important. This was the third time we've booked Janine. She was very strong and the customers went crazy. Everyone I spoke to was very happy with the presentation. She was inspirational and got everyone lit up. Her presentation will definitely carry on to result in great dividends... she did a really good job."
- Chris Mooney, Vice President of GAF

Driver imparted crucial non-verbal sales strategies including:

•"Mirroring" - A strong way to get a subconscious connection with another person - client or colleague - is to gently mirror their body language. If they cross their legs, cross yours. If they rest a hand on their wrist or fold their hands in their lap, you do the same. The trick here is to not make it obvious, and to not mirror the other exactly. This will give the other person a feeling of unity and openness.

•"Move Your Body, Move Your Mind" - Moving your client from one location to another will increase heighten feelings of connection and commitment; resulting in positive, confident encounters. When you travel from one location to another with a person, your brain perceives it as two separate meetings. Move about with your client, and you'll enjoy deeper investment - and the successful closing of yet another deal. Follow the link to view Janine's tip on "Move Your Body, Move Your Mind" for GAF.

In a global economy, business today takes shape rapidly. Using revolutionary scientific research, practical exercises and videotape analysis provides the edge needed to drive sales to record breaking levels, even for such established corporations as GAF that have been around since the 19th century!

To find out Janine's availability for your next event, contact Traci Allen, Traci Allen Inc. via phone 202.216.0660 (office) or email tallen@traciallen.com.

Janine Driver is the NY Times Bestselling author of YOU SAY MORE THAN YOU THINK: The 7-Day Plan for Using the New Body Language to Get What You Want, an Internationally acclaimed communications expert, keynote speaker, and a popular media guest. Driver frequents the likes of NBC's Today Show, The Dr. OZ Show, The Rachael Ray Show, and CNN's TruTV. She consistently contributes to The New York Times, The Washington Post, Psychology Today and Men's Health. Her communication skills were honed to perfection during her tenure as an investigator with The Department of Alcohol, Tobacco and Firearms. Learn more at www.janinedriver.com.

Driver is the founder, president, and lead instructor of the Body Language Institute (BLI), an elite certification training institute in Washington DC. Since 2009, BLI has effectively changed the face of communication in the 21st century. With its top-notch instructor team, their mission is simple: to consistently keep all instructional content current and fresh. BLI is thrilled to offer courses designed to explode sales, detect deception, branding, public relations, media training, business etiquette, presentation skills, verbal communication, and advanced non-verbal communication for your business. Please www.bodylanguageinstitute.com or follow us on Facebook or Twitter.
About GAF Materials Corporation:

Founded in 1886, GAF Materials Corporation has grown to be North America's manufacturer of residential and commercial roofing. In addition to roofing, the company offers other building materials, such as composite decking and railing, fiber-cement siding, specialty fabrics, and metal ductwork. Professional installers have long preferred the rugged, dependable performance that only a GAF roof can offer and have made it the #1-selling brand in North America. Their recent and rapid success in growing the company to nearly $3 billion in sales has been based on their unique philosophy of helping property owners, architects, distributors, and contractors.
For more information, contact Christopher Piat at 202.216.0660 (office) or cpiat@traciallen.com
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