This Holiday Season, Mobile Giving Offers Ideal Gift of Donating to a Favorite Charity

Safe and Easy to Use, Even Santa May Add Text-to-Give as a Stocking-Stuffer

This holiday season, the Mobile Giving Foundation (MGF) encourages everyone to have safe travels and remember the true meaning of the season: giving to those who need it most. The gift of mobile giving is an ideal way to donate to important causes in $5 and $10 increments (up to a total of $30 monthly), and make a social impact that will last well into the New Year. According to Jim Manis, Chairman and CEO of the Foundation, performing text-to-give donations to a favorite charity is so safe and easy, even Santa would consider it as a stocking-stuffer.

"Many people make philanthropic gifts on behalf of others during this holiday season, and mobile giving offers a safe, convenient way to perform those donations," said Manis. "The process takes less than 30 seconds and 100 percent of the funds are passed through to the recipient charity, ensuring a trusted donor experience."

Most donations on behalf of any given charity occur in the month of December. To make a donation on behalf of someone, visit the website or social media presence of a favorite charity to see if it has a holiday mobile-giving campaign in place. Many national charities have a text-to-give campaign, and they will post a keyword and short code (i.e. 5- or 6-digit phone number) through which a donation can be made. Donors can simply text that keyword to the short code to initiate the process. A confirmation prompt will appear to validate the donation. Once that confirmation is accepted, the donation is performed. The contribution will show up on the donor's billing statement.

Below are just a few of the MGF Certified Mobile Giving Campaigns for charities making a difference:*
• Salvation Army Greater New York: Text NYSA to 52000 to make a $10 donation
• The William J. Clinton Foundation: Text CLINTON to 20222 to make a $10 donation
• Paralyzed Veterans of America: Text 4VETS to 25383 to make a $10 donation
• National Wildlife Federation: Text NWF to 20222 to make a $10 donation
• Food Lifeline: Text MEALS to 20222 to make a $5 donation
*Standard messaging and data rates may apply. All participating wireless operators due so with a 100% pass through.

In 2010, more than $50 million dollars have been raised for hundreds of charities across North America through mobile giving. To learn more about the Mobile Giving Foundation and current campaigns, please visit www.mobilegiving.org.


About The Mobile Giving Foundation
The Mobile Giving Foundation (MGF) was founded in 2007 to create a "mobile giving channel" that empowers non-profit organizations and donors. Working with North America's top mobile carriers, the MGF enables the mobile channel for charitable giving by providing the organizational layer, operational guidelines and technical infrastructure for non profit organizations and donors to use the incredible power and convenience of mobile technology. The "Mobile Giving Channel" gives wireless users a simple and immediate way to receive and respond to appeals from worthy causes with the donation charged back to the carrier bill and 100 percent of the donation going to the designated charity. For further information, please refer to the MGF website at www.mobilegiving.org.

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