ThePostGame Leads Content Strategy and Secures Media Rights Partnerships for the Spirit Golf Association
The 2019 Spirit International Amateur Golf Championship to livestream on Twitter.com and Golfweek.com November 7-9
NEW YORK, November 8, 2019 (Newswire.com) - The Spirit Golf Association (SGA), the host organization of the premier Amateur Golf Championship, The Spirit International, and home to Whispering Pines Golf Club, ranked by Golfweek as the #1 course in Texas and #24 on its top 100 modern courses list, engaged ThePostGame to develop a comprehensive, year-round, content and media rights strategy as it seeks growth and expansion.
ThePostGame, a leading sports media consultancy and content studio with an extensive portfolio of work in the golf industry and burgeoning portfolio of media rights partners, has orchestrated livestreaming platform deals for the 2019 Spirit International, from November 7-9, with Golfweek (Golfweek.com/TheSpiritGolf) and Twitter (Twitter.com/TheSpiritGolf). The Spirit Livestream is being produced in partnership with Thaler Media, utilizing LiveVue technology. The content strategy for the tournament includes a robust shoulder programming strategy and dynamic social media presence that will help bring The Spirit to life throughout the year.
“We feel this property has been something of a hidden gem in the golf industry,” said Eric Herd, President and CEO of ThePostGame. "With the unmatched level of talent coming out of The Spirit, the prestige of Whispering Pines and the vision of the Robertson Family backed by the leadership of Todd Alfred, we believe SGA has immense potential. We are developing innovative content and business development strategies that will showcase and elevate this great organization to golf fans around the world.”
Todd Alfred, SGA’s President, said, “ThePostGame brings a unique expertise to our organization. We are excited about their strategic approach and look forward to continuing a mutually beneficial partnership to elevate The Spirit Golf Association to the next level.”
Previous Spirit International competitors who now are professionals on the LPGA and PGA TOUR include Jordan Spieth, Francesco Molinari, Brandt Snedeker, Jason Day, Martin Kaymer, Viktor Hovland, Lexi Thompson, Lorena Ochoa, Paula Creamer, Brooke Henderson and Maria Fassi. Spirit alumni have won more than 650 professional events, including 23 major championships.
TPG is a leading consultancy serving sports properties with media rights advisory, sales strategy, content development and distribution. Notable clients include FOX Sports, NBA, PGA, ESPN, NBC Sports, Canadian Soccer Business, NY Jets and Golfweek.
About The Spirit Golf Association
The SGA, a 501(c)(3) charity dedicated to the promotion of amateur golf for the benefit of health-related causes, was formed by Houston philanthropist Corbin (Corby) J. Robertson, Jr. Corby established the SGA and Whispering Pines Golf Club, rated by Golf Digest as the #1 course in Texas, as a mission for philanthropically minded people to support charitable causes, enjoy membership privileges at a world-class golf property and to conduct The Spirit International Amateur Golf Championship.
About The Spirit International Golf Championship
Established in 2001, the Spirit features 76 participants from 19 countries. Each country is represented by their two best men and two best women players, with participants enjoying an Olympic like experience including Opening Ceremonies, International Village accommodations, Closing Ceremonies and a 54 hole event where the world’s best amateurs compete for medals.