TheIndiaBazaar.com Helps Indian Products Penetrate the US Market
Online, March 12, 2013 (Newswire.com) - Thousands of Indians move to USA every year either for study, research or work, thereby constituting a considerable portion of the total US population. This explains why there is a palpable demand for Indian products in America. Moreover, thanks to globalization, people belonging to other cultures have increasingly become aware of products made and manufactured in India and by Indians. The India Bazaar was launched with the intention of spreading more awareness about Indian products and making hard to find Indian products easily available in the US market.
The India Bazaar (http://www.theindiabazaar.com/) is primarily aimed at providing a platform to all local (within US) Indian sellers for showcasing their products online to US residents and, subsequently, increasing their sales and profit margins. Indian products like clothes, jewelry, groceries, handicraft, bollywood dvds/cds, magazines etc. have a promising market in the US, which most local sellers are not able to tap owing to lack of resources or a suitable platform. However, with The India Bazaar, they can now reach out to a new set of customers for their products and extend their business horizons easily.
People living in the US, especially Indians, also have a strong reason to smile because they can now shop for their favorite items which are not easily available in the US. For instance, there are several masalas or spices which are typical to India and thus cannot be found in the US easily. The India Bazaar carries all those items at reasonable rates. Since it involves a comprehensive checkout process, products can be purchased from multiple sellers and yet paid for easily as a single transaction.
The range of products offered by TheIndiaBazaar.com can be said to be quite extensive. Some of its popular product categories include apparel, home and garden, handicrafts, accessories, grocery, music and movies, sandals/shoes, toys & games, puja & festivals and magazines/books. Thus, it won't be wrong to describe it as a virtual marketplace or a local Indian market place where anything that is Indian can be found with ease.
There are some other factors too, that work in favor of The India Bazaar. For instance, it involves no setup or signup fee. Local sellers can display their products for free and only when an item is sold, a small amount is deducted as commission.
They already tasted success with KurtiWorld.com and desiVastra.com, their earlier ventures, and now The India Bazaar looks all set to become the preferred marketplace for people living in the US for buying a varied range of Indian products.