The Urban Cowgirl Gets a Makeover
Online, May 20, 2010 (Newswire.com) - San Francisco, CA (May 20, 2010) -Urban Cowgirl®, the authority for on-the-go and looking fabulous, has been embracing the diversity of women since its inception in 2002 with a full range of beauty, skincare and lifestyle products that seamlessly blend beauty with your real life. In the true spirit of female duality with an on-the-go mentality for beauty and life, Urban Cowgirl proudly announces the launch of the brand's new website (www.urbancowgirl.com)
Much like the brand itself, the new Urban Cowgirl website takes a hands-on approach to beauty with the introduction of exciting features such as the Giddi-up Lounge™ and the Giddi-up Posse™. With these new additions Urban Cowgirls everywhere will have the opportunity to engage with the brand, interact with each other and receive exclusive tips and tricks. The enhanced interactive capabilities of the brands' website are near and dear to Urban Cowgirl founder, Margeaux Mann's heart. "The Urban Cowgirl brand will continue to evolve with our customers," said Margeaux. "We know that the Urban Cowgirl is living fantastic real life adventures every single day. She looks to products and resources from our brand that can take her through her days effortlessly," she added.
Just as the Urban Cowgirl brand has taken on a life of its own, the new website lives and breathes. "We know that our customers are incredibly savvy. They are on the forefront of technology so that's exactly where we want to be," said Margeaux. Capitalizing on the latest trend in "social shopping," the new Urban Cowgirl ecommerce website features social networking capabilities giving site visitors a complete interactive experience, not only with the Urban Cowgirl brand but with their friends. Consumers can shop the product pages where they'll discover a wide variety of easy-to-use cosmetics and skincare products ideal for taking them through their busy days and nights, while they seek the answers to all their beauty questions in the Giddi-Up Lounge. The site also houses Makeover Videos showing step-by-step tutorials and an ongoing blog discussing all things Urban Cowgirl.
The launch of the updated Urban Cowgirl website marks an exciting new platform for the brand and only the beginning of much more to come. Stay tuned for the latest updates on the Posse Girls, as well as the introduction of the NEW 5 Minutes to Gorgeous Kit™. Already being recognized as the "next ultimate beauty must-have," the kit includes everything the girl-on-the-go needs to complete all of her favorite beauty looks anytime, anywhere.