The Social Selling Video App yaza Gaining Broad Acceptance Among Realtors; Now in 40 US States

The Map-based Story-Telling Tool Puts Agents, not Houses, at the Center of Online Home Shopping; Start-up's Unique Certified Reality™ Technology Helps Build Trust with Socially-Distant Buyers

The Silicon Valley-based social video start-up yaza is finding broad acceptance in the Real Estate industry, driven by social distancing requirements for house tours, inspections, appraisals and contractor management. yaza is now used by real estate professionals across 40 states in the US. yaza was founded by serial entrepreneur Peter Sisson and is backed by top leaders in payments, proptech, marketing and social justice.

yaza is the only platform for creating video home and neighborhood tours that play like stories, providing an immersive experience for buyers that allows them to get a sense of what it’s like to live there. yaza founder, Peter Sisson stated, “We believe that current listing sites, with their fisheye-distorted photos and sterile 3D virtual tours, lack the authenticity and emotional appeal of a narrated tour by a trusted real estate agent.”

Agents have known this for years, but have lacked the tools to create and share them easily. “yaza changes that,” says Sisson. “The app makes it easy to record, map, and share tours in a few minutes and is free to use. The videos stand in for the agent, making buyers feel like they are being walked around personally.”

Home shoppers can engage instantly with agents via yaza’s built-in chat. Because each inquiry comes with context provided by the video contents, time, and location, agents can respond instantly and knowledgeably right from their phone. In a world where fast response is critical to winning customers, yaza gives agents a leg up over those who must return to the office and pull up files on their computers to answer detailed questions.

yaza has earned coverage from industry publications like Realtor Magazine and Inman, and was recently featured in the influential Lab Coat Agents webinar series with tremendous results. “yaza is built around agents, not houses,” says Sisson. “It allows them to showcase their personalities, knowledge, and selling skills. The homebuying journey begins with the selection of an agent, so it makes sense to put agents front and center on our platform.”

One of yaza’s power users, Mariana Pappalardo, a top-producing agent with Compass, uses it for her real estate practice in the San Francisco Bay Area. “One of my favorite things about yaza is that it records everything in eye-popping HD quality without using up my phone’s storage. The videos are moved off the phone instantly and stored on yaza’s servers.”   

She adds, “Because buyers in this market expect move-in ready homes, I have to manage stagers and contractors doing upgrades at multiple properties at once. Before yaza, I had to drive to all these properties every few days to check progress. Now I just open yaza and go through video progress reports posted the contractors. This is only possible because of yaza’s authentication.”

yaza’s Certified Reality™ technology authenticates each video’s time and location and prevents tampering. This allows yaza to guarantee that what you see in a yaza video is real and took place when and where shown.

About yaza:

yaza Society PBC is a mission-driven company that creates tools to ensure the truthful and secure exchange of information through video. The company is incorporated as a Delaware public benefit corporation, a new type of company that must show progress toward its public benefit mission and have a positive impact on society and the environment.

Source: yaza

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Categories: Real Estate

Tags: Certified Reality, Home Tours, Pandemic, Property, Proptech, Real Estate, Remote Home Buying, Truth, Video, Video Tour


About Yaza

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Yaza, a Silicon Valley tech start-up, mission-driven company that creates tools to ensure the truthful and secure exchange of info through video. Yaza's Certified Reality™ tech authenticates each video's time & location, highly used in Real Estate.