The Potemkin Villages Of Small Business Revealed

Online, November 9, 2011 (Newswire.com) - POTEMKIN, Inc. is a new book by award-winning French entrepreneur Philippe Joly, who takes the reader on a personal journey behind the scenes of Start-Ups and explains how perception is everything and what to do with it in business.

Philippe Joly, uses the legend of the Potemkin villages as an original approach to modern entrepreneurship and shows that many entrepreneurs are not just hungry for success, but that many are also actually hungry, literally, as they struggle in their quest for success.

POTEMKIN, Inc. is a fun, controversial and original book that offers every small business owner some serious food for thought.

It provides a fascinating insight into the Samson and Goliath battles that many one-man bands and small businesses fight and win every day by inventing their own rules and finding creative ways in order to seize opportunities.

In the author's own words, "Forget what you learned in business school, the only 80/20 rule that matters is the 20 you show and the 80 you don't".

Based on the author's true stories and anecdotes, the book "POTEMKIN, Inc." is a must-read for anyone embarking on the rollercoaster ride of starting a business, and a wonderful read even for more experienced entrepreneurs.

The book is available for purchase in both paperback and eBook editions from www.lulu.com and in good local book stores. It will become available this Christmas on all major retailers, including Amazon, Barnes & Noble, and Baker & Taylor.

For more information about the book, please visit www.potemkininc.com