The Oscars of Rural Marketing "RMAI Corporate Awards 2010" nomination starts

Online, October 7, 2010 (Newswire.com) - The Rural Marketing Association of India (RMAI) a premier Industry body devoted to furthering the cause of rural marketing, has announced RMAI Corporate Awards 2010. These awards have been instituted to promote and honor the brains behind rural innovations in the filed of advertising, marketing, brand activation/ promotion etc.

Awards Categories
1.Best long-term rural marketing initiative,
2. Best integrated Rural Marketing Initiative
3. Best innovative Rural Marketing Initiative
4. Most effective use of event marketing
5. Most effective use of sales promotion and point
of purchase
6. Most effective use of direct marketing print
7. Distribution and Trade Promotion
8. Internet/SMS/ mobile application/ - for rural
people
9. Social/Health/ Developmental sector campaigns.
10. Best and innovative use of traditional media/
congregation point
11. Creative Awards:
Best rural promotional film
Painting, installations.
Best Radio Spot aired on rural fm or Air sub stations
only less than 60 secs
Best rural promotional film less than 10 minutes
Best 360 campaign (using press TV, radio, outdoor, BTL)
Best POP design
Best Outdoor design (poster(s) wall
Best Radio Program
Innovative communication tool/first time media
The highlight of RMAI Corporate Awards 2010 is that they are being planned on a larger canvas than earlier years in view of larger industry participation from across sectors. There are 11 categories of awards, besides, 9 subcategories especially to reward creative talent under Creative Awards.

Each category will have Gold, Silver and Bronze Awards, totaling 33 Awards in all. The contest is open to Rural Marketing & Advertising agencies, Marketing and Brand Consultancies, Promotion marketing companies, Rural Research agencies, Corporate Clients, NGOs and Media

A panel of three judges S Sivakumar, Chief Executive - Agribusiness, ITC Ltd., M G Parameswaran, Executive Director & CEO , Draftfcb + Ulka, Anand Verdhan Sinha, Country Manager, Abt. Associates Inc will be evaluating the case studies and a grand awards ceremony will be held in Delhi on November 26th, 2010.

Commenting on the RMAI Corporate Awards 2010, Mr. Pradeep Kashyap, President RMAI said, "The Oscars of Rural Marketing, RMAI Corporate Awards are an endeavor from our side to encourage innovation in rural marketing and marketers both. From an emotional standpoint these awards are a reflection how Rural markets play an integral role in people's daily lives"

About RMAI
With the growing importance of the Rural Markets in corporate marketing strategies, there is an increased recognition of rural specialists in helping companies plan and implement their rural marketing activities. This has resulted in a number of players, both big and small entering the field in the last couple of years.A few leading players who have been providing tremendous value added rural marketing services all across the country decided to come together on a common platform and work towards recognition, credibility and meeting of needs of the Rural Marketing industry. Thus, giving birth to Rural Marketing Association of India (RMAI). RMAI is the Rural Marketing Association of India. Formed in March 2005, the association aims to promote, improve, develop and further the cause of rural marketing in India.

Regards
Anuj Bhatia
New Media
Regional Pr
New Delhi
Ph-9911249518