The Next Idea Opens Offices In Abu Dhabi

The Next Idea (TNI), the international restaurant and hospitality consulting firm, has opened offices in Abu Dhabi to support its growth in the Middle East.

As a result of the increasing demand for both home-grown brands and new inbound franchises in the Middle East, The Next Idea has enhanced its service range and regional capabilities by locating in one of the world's most energized cities and regions.

The Next Idea is the only consulting agency that provides a comprehensive and proprietary turn-key solution for restaurants and hotels seeking concept development, positioning, product and menu creation, operating standards, infrastructure, design and marketing and overall quality development.

"We create brands," said Robert Ancill, president and CEO of The Next Idea. "We replace the need for purchasing a franchise by providing the complete array of operational, front and back of the house systems and the design and marketing elements necessary to create a successful restaurant."

The Next Idea (TNI) is an international restaurant and hospitality consulting group based in Los Angeles, with regional offices in the UK, UAE and India. Its client list includes hotels, food service operations, restaurants, cafes, and leisure and entertainment venues.

TNI clients have included House of Fraser (UK), Albert Roux (UK), Safeway (UK), Virgin Trains, (UK), Panera Bread (US), Hyatt Hotels (US), Fairmont Hotels (US), Starbucks (UK & US), Cable Beach Resorts & Crystal Palace Casino, (BHs), Ritz Carlton (US), SEGA Entertainment (US), Sushiitto (US), Chilis (Qt), Johnny Rockets (Qt), Caesars Palace (US), Saks 5th Avenue (US), HMS Host (US). Presently The Next Idea has concept development projects in: USA, Dubai & Abu Dhabi (UAE), Nigeria, Mexico, China, Qatar, UK, Bangladesh, and India.

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