The National Gallery of Art Relaunches Ecommerce
The government agency objective is to increase online sales, fulfillment efficiencies, and customer satisfaction.
Online, November 28, 2013 (Newswire.com) - With the relaunch of shop.nga.gov, The Gallery Shops (TGS), is taking its mission to support the collection, exhibitions, research, educational programs, and events at the National Gallery of Art (NGA) to an exciting new level by integrating the retail and online stores, adding new functionality for a richer shopping experience, and expanding the merchandise available to the public.
The new store, powered by the Upshot Commerce platform, adds a complete inventory control system, new functionality to accept and process phone orders, comprehensive support of backorders, an RMA system to manage returns, as well as custom touch points to seamlessly integrate the ERP and fulfillment systems. This integration increases order processing and administrative support, and provides a layer of customer self-management tools that enhance the overall user experience.
"All aspects of this relaunch were meticulously planned. From the inspired new store design to the automated product badges to the new online gift registries", quipped Neal Kaiser, CEO of Upshot Commerce, "It was quite an undertaking, and the results are evident. The Gallery has already seen a significant increase in online orders!"
With greater focus on the customer experience, the new site has more merchandising features including: self management of customer accounts, dynamic faceted filtering to significantly improve the ease of finding specialty items, a Solr-based onsite search engine, an auto-merchandising system to help make compelling offers, and an improved Digital Assets Management system to automate and manage the inventory images and downloadable files.
Security and privacy were critical components and a key criteria in the selection of the Upshot Commerce platform for the relaunch. As a government entity, the platform needed to be more than PCI compliant, it needed to be FIPS compliant and provide PII encryption, in addition to supporting administrative roles and access.
"The security requirements were a very interesting challenge", recounts Derek Stringfellow, Upshot Commerce Project Manager, "we are a Level 1 PCI-DSS compliant platform, so we are no stranger to stringent security protocols. However, I have to say, adding the new layers of security to become FIPS compliant, plus the multitude of additional precautions undertaken was no trivial matter. Anyone shopping online at The Gallery should feel exceptionally confident regarding their personal information and privacy."
The Gallery Shops are an NGA tradition and have existed for more than 70 years. The online shop was first launched in 2004 and is a critical component to its ongoing mission of support to the National Gallery of Art.
About Upshot Commerce
Upshot Commerce is a leader in supplying ecommerce solutions and services to increase the effectiveness and efficiencies of organizations looking to innovate through technology.
The Upshot Commerce ecommerce software solution includes features for inventory, backorders, order, checkout and customer management, shipping and fulfillment, online merchandising, purchase orders, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features and a loyalty/reward points program.
Upshot Commerce, located in Boston, MA., was founded in 1994 by Neal Kaiser. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.
Press Contact: Derek Stringfellow
Derek@upshotcommerce.com
866.962.7462