The Guide to Business Growth by Design: A New Book With Industry Tested Techniques That Show How Organizations Can Innovate at Will and Profitably

In an increasingly digital world, users reward products and services that provide a good experience and punish those that don't — with their wallets. Wiley's new release, User Experience Design: A Practical Playbook to Fuel Business Growth by UXReactor co-Founder Satyam Kantamneni provides an ideal blueprint to help organizations build the right internal system and deliver experiences that retain, attract, and convert more happy users.

With more than 25 years of industry experience, Kantamneni distills his knowledge into a timely and practical guide that not only explains why design-centric organizations outperform their competition by 2X — but shows how organizations can achieve similar success with a "treasure trove" of hands-on frameworks, anecdotes, real-life case studies, and personalized roadmaps.

"All leaders want to be user-centric - it's just a matter of actually getting there," says Kantamneni. "What leaders want to know is not theory but what it takes and how to do it right — how do I build a team? What best practices should I implement? Which approach is the shortest path to a meaningful ROI? I wrote this book to give them the answers they need to accelerate their journey in driving business value by Design." 

Inside User Experience Design, business and design professionals will: 

  • Understand how to unlock more business value through experience design.
  • Get guidance to implement four elements of a winning experience design system.
  • Discover the 27 'plays' behind some of the most successful experience innovations.
  • Smooth the path to innovation and customer delight with Kantamneni's guidance on fostering a user-first mindset and organizational environment.
  • Build an experience vision and bring it to life with the right tools, methods, and practices.
  • Learn how to pinpoint and prioritize the most critical design problems with the highest ROI (and avoid wasted time and money).
  • Get the game plans for leading exceptional experiences — whether they're in the C-suite or the design suite.

For organizations and leaders who struggle to realize meaningful ROI on their design investments or are eager to build their competitive moat with Design, User Experience Design: A Practical Playbook to Fuel Business Growth is the guide. This playbook has been tested and perfected by 60+ teammates at UXReactor, the UX firm behind multiple billions of dollars in new revenue generated for clients from well-funded startups to Fortune 500s.

If you would like more information about experience strategy, user research, UX Design, team training, or to schedule an interview with Satyam Kantamneni, please contact UXReactor at

About the Author:

Satyam Kantamneni is Managing Partner and Chief Experience Officer of UXReactor, the fastest growing specialized experience design firm in the USA.

UXReactor's work has generated multiple billions in additional value for clients from well-funded startups to Fortune 500s.

Prior to co-founding UXReactor, Satyam served as Managing Director of Product Design at Citrix in San Francisco and was instrumental in building PayPal's Global Design Center in India while leading a design team in Silicon Valley. He is an alumnus of Harvard Business School, studied Design Thinking at Stanford University, and holds a master's degree in Human Factors from Wright State University.

Satyam lives with his family just outside San Francisco, near UXReactor's global HQ.

More about this title:

User Experience Design: A Practical Playbook to Fuel Business Growth ($34.00, 320 pages, 8 x 10 inches, paperback, ISBN: 1-1198-2920-8 ) is available on Amazon and major booksellers. For more information, visit


Source: UXReactor