The Future Is Bright For Sweet Wheat, Inc

Online, March 24, 2011 (Newswire.com) - Indeed, the future is bright for Sweet Wheat, Inc. The company is now known as Brightcore Nutrition. Brightcore Nutrition will continue to offer the same great wheatgrass nutritional products that Sweet Wheat customers love and add some exciting new items that are sure to prove just as popular.

"We're very excited about the transition our new name reflects," said company founder and CEO Kim Bright. "We're still the same Sweet Wheat folks and the same family-run nutrition business with the same high standards, but our new name, Brightcore Nutrition, provides us with broader applications. When I first started the company in 1996, Sweet Wheat was our only product and our corporate name suited us just fine, but as we expanded our line I had contemplated changing our name. We now feel it is a great time as we get ready to introduce some new products in the near future."

The new name Brightcore Nutrition will be rolled out gradually so customers may still see the Sweet Wheat, Inc. Logo on products, including their popular wheatgrass juice powder (Sweet Wheat®) and informational materials for a short period of time. The company stresses that this will not be a dramatic change, but more of a natural evolution as the product lines develop and demand for them expands around the world.

What Is New?
New products are being developed right now, and Brightcore Nutrition is proud to say they will meet the same rigorous quality checks that the popular Sweet Wheat products do. While wheatgrass juice will remain a staple for the brand, they are expanding into other areas as well with a continued focus on helping people enjoy a healthier life with the benefits of green foods.

The new products will be introduced soon, and customers can count on more options for healthy living from Brightcore Nutrition. Of course the existing favorites, Sweet Wheat®, Sweet Skin® and Sweet Kid®, will still be available.

If customers have any concerns about the transition from Sweet Wheat, Inc. to Brightcore Nutrition, they are welcome to contact the company at their toll-free line at 888-227-9338 or info@brightcorenutrition.com. The company's website at www.brightcorenutrition.com provides full information about all new products as they become available.