The Fifth PR-forum Was Held With Success During REX 2009
Online, October 7, 2009 (Newswire.com) - The UPRA - the PR-Forum organizer - managed to discuss actual questions, as well as to attract professionals as speakers. The subject of PR-Forum was Ukrainian PR - Passed Tests and New Opportunities. Thus, the audience mainly dealt with issues about PR-market and PR-technologies during emerging from the financial crisis. The forum was full of various activities of such formats.
The master-classes, which had practical advice and case studies (including corporate PR, PR events and promotion by social networks), were held out during Forum.
Speakers of the event were: Nina Ali (PR-bureau Diyeslovo), Valeriy Kureiko ( Publicity Creating Company), Christine Gutsalova ( The Bureau of Marketing Technologies), Olga Danko ( O2 Public Relations), Dmitriy Popov (YouScan), Rouslana Plis (Informational and Analysis Center Publicity), Miroslav Kohut (Romyr & Associates, program manager of CIPR in Ukraine), Nazar Ali ( The Bureau of Marketing Technologies).
For the first time were discussed issues about political technologies and PR. At the round table Pre-election PR-technologies: What's New? participants discussed breaking questions for the pre-election period. Particularly, the event was attended by political analyst Vitaly Kulik (Research Center of Civil Society) and political strategist - Taras Berezovets (Polittech PR-group).
Roundtable participants shared their points of views about new trends of current election campaign and PR-technologies that are used. In general, the speakers agreed that the presidential election will be actively involved to the Internet, while methods of influence on voters will become more aggressive.
Talk show The Ukrainian PR-market: Lessons of Crisis, was also held out. The discussed issues were: the situation in the PR-market; changes in relations between clients and agencies, new requirements for the PR-agencies; the most demanded services during crisis; forecasts of further development of the market. Also discussed the situation with the professional staff at PR-market, employment opportunities and professional development of young specialists.
The talk-show turned into a discussion of Development of PR-market: the New Rules of the Game. Participants discussed the topical issues such as tenders, pricing policy of agencies, PR-outsourcing services. It should be noted that active listener were asking several questions from the conference-hall.
Some listeners of the event were present starting from the beginning till the end of all conferences during the Forum. While a lot of people attended specifically for a certain part of the forum (master classes, round table, talk show). This generally indicates the success of the format and importance of the subject of the event.
The UPRA President - Valeriy Kureiko marked, "The Fifth PR-forum confirmed expectations, collecting a interested audience. The PR-market is on the verge of recovery, and customers begin communication process again. So we talked about the positive trends and preparing for the new, post-crisis business situation. Companies start to realize the value of deferred demand, followed by the development of the market."
"The PR-Forum is an important stage of self-awareness of the PR-industry in Ukraine. Today it's the only open platform for sharing views, experiences and developments. Forum aroused great interest, and I hope that next year we will introduce a new, more extended format, " said the UPRA vice-president - Nina Ali.
The 7th of October, 2009
Informational partners - IAC Publicity, Reklamaster.com, Liga.net, Sey.Chas
Educational partners - International Institute of Business, CIPR.
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Business TV partner - the First Business Chanel
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Background
The Eleventh International Exhibition REX 2009 was keld on the 29th of September, 2009 at the Expo Plaza hall (Salutna str., 2B)
The PR-forum was held on the 30th of September for the fifth time. It is the most interesting, key and informative event during the ExhibitionPR-форум for Ukrainian PR-market
Ukrainian PR-Alliance (UPRA) - is the voluntary professional association, established to support Ukrainian public relation agencies and companies.
Priorities of the Ukrainian PR-alliance are the:
- market and media researches, public opinion polls;
- introduction of professional standards and regulations;
- government relations and interaction with universities;
- informing of clients and media about effective PR tools and methods;
- promotion and support of members of the PR-alliance.
Ukrainian PR-alliance is opened for cooperation with public and professional associations, public authorities, media and other interested organizations in Ukraine and abroad.
For more information contact: info@upra.org.ua